Intent HQ Reviews

2.8

31% would recommend to a friend

(39 total reviews)

Jonathan Lakin

28% approve of CEO

18% positive business outlook

Intent HQ has an employee rating of 2.8 out of 5 stars, based on 39 company reviews on Glassdoor which indicates that most employees have an average working experience there. The Intent HQ employee rating is 27% below average for employers within the Information Technology industry (3.9 stars).

Reviews by job title

39 reviews
1.0
16 Apr 2026

Toxic and detached from reality

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

There are some genuinely nice people that work here, and I strongly believe it's the only aspect keeping the place afloat.

Cons

The single most toxic place I have worked. An SLT that spend more time and effort pointing fingers and laying blame (at each other as well as their teams) than focussing on actually acknowledging what is broken and putting in efforts there. Nepotism and inner circle mentality is rife, leading to a complete lack of open and honest communication. More interest in how things look, rather than its content and veracity. Strategies and ideas aplenty, with barely a thought to the complexity of their execution, which are quickly forgotten about and left half finished when the next shiny idea comes along. Micromanagement due to a culture of fear of failure (see finger pointing above).

1.0
2 Jan 2026

Top-heavy organisation, low employee retention

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The majority of people at the working level are nice and easy to work with.

Cons

Reviews praising flexibility are outdated; this was true in the past but has changed significantly. Nepotism is widespread at senior levels. They shift blame for failures onto employees, framing the issue as a productivity problem rather than taking responsibility. There is excessive managerial overhead, with far more value placed on micromanagement than on actual output. Managers prioritise ChatGPT over employee experience and knowledge. Redundancies are frequent, AI tools are prioritised over retaining staff and overall employee turnover is high. Recent positive reviews are likely manufactured to artificially boost the overall Glassdoor rating.

3.0
11 Dec 2025

Great people makes up for other points

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Great people (Not only professionally, but people you want to be around) Some strong individuals & leadership Lots to learn and opportunity to do so

Cons

Product direction / leadership Doing things for the sakes of doing things Not much new client variety

Viewing 1 - 3 of 39 Reviews

Glassdoor has 43 Intent HQ reviews submitted anonymously by Intent HQ employees. Read employee reviews and ratings on Glassdoor to decide if Intent HQ is right for you.