KidsKnowBest Reviews

4.0

73% would recommend to a friend

(17 total reviews)

63% positive business outlook

KidsKnowBest has an employee rating of 4.0 out of 5 stars, based on 17 company reviews on Glassdoor which indicates that most employees have a good working experience there. The KidsKnowBest employee rating is in line with the average (within 1 standard deviation) for employers within the Media and communication industry (3.7 stars).

Reviews by job title

17 reviews
2.0
3 Dec 2025
Recommend
CEO approval
Business outlook

Pros

Interesting client base. Team members were friendly and collaborative. Opportunity to work on data infrastructure challenges.

Cons

– The Director-level role I accepted did not match the work I ended up doing day-to-day. The remit was largely delivery-focused — writing proposals, executing projects, and handling operational tasks — rather than contributing at a strategic or leadership level as advertised. I was hired with the expectation of helping fix structural and process issues, but when I raised solutions, the response was that “nothing is broken” and that this was not part of my remit, which made improvement work effectively impossible. – Reporting lines were unclear, and decision-making frequently shifted between multiple people, making it difficult to establish ownership or move work forward with confidence. – Many decisions were made by committee rather than by clear leadership, resulting in slow progress, conflicting directions, and a reluctance to commit to anything definitively — which is unusual for such a small team. – Compensation is below market for the level of responsibility implied during recruitment, and salary progression is unclear. – The organisation would benefit from stronger research, data, and technical expertise to support the ambitions communicated during hiring. – Data processes, documentation, and compliance practices felt inconsistent and would benefit from clearer governance and specialist oversight. – The business describes itself as agile, but in practice there was notable resistance to change, even when issues were acknowledged by multiple people. – Overtime often seemed to be treated as normal rather than exceptional. – Ultimately, the misalignment between the advertised role and the actual operating environment meant the position wasn’t the right fit for me.

4.0
24 Sept 2025

Good people. Good work. Good progression.

Recommend
CEO approval
Business outlook

Pros

Great portfolio of clients. Great work. People were brilliant throughout employment.

Cons

Pitching is at a premium with so many clients. Could do with reducing time pitching.

3.0
7 July 2025
Recommend
CEO approval
Business outlook

Pros

It was fine, nothing to add.

Cons

Small company, not many people.

Viewing 1 - 3 of 17 Reviews

Glassdoor has 24 KidsKnowBest reviews submitted anonymously by KidsKnowBest employees. Read employee reviews and ratings on Glassdoor to decide if KidsKnowBest is right for you.