They have no idea how or who to market this to. They hire fly by night key opinion leaders who promote only self serving ideas. Micromanagement is a understatement. US-CEO is not a leader. His experience is reading multiple books on how to lead or sell but has no idea on how to properly execute a marketing and sales strategy. The area I took over had 5 reps in less than a 3 year period. Turnover is insane, people get fired with no warning, without cause, and often after the start a new account.