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MarketSmiths Content Strategists

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MarketSmiths Content Strategists Reviews

4.1

70% would recommend to a friend

(17 total reviews)

Jean Tang

81% approve of CEO

67% positive business outlook

MarketSmiths Content Strategists has an employee rating of 4.1 out of 5 stars, based on 17 company reviews on Glassdoor which indicates that most employees have an excellent working experience there. The MarketSmiths Content Strategists employee rating is in line with the average (within 1 standard deviation) for employers within the Media and communication industry (3.7 stars).

Reviews by job title

17 reviews
3.0
30 Aug 2021

MarketSmiths

Recommend
CEO approval
Business outlook

Pros

- if you can quickly write quality content on almost any subject, you will be in a position where your work is relatively easy - work will get heavily edited almost seemingly at random, so you don’t have to feel bad about failing on the first pass - great team of staff writers who are all extremely supportive of each other - if you’re interested in B2B content writing, that is the primary focus of the company’s client base - i.e. finance, healthcare, education, logistics, etc - good way to quickly get some experience or cred for early career content writers - either out of college or career changers, as a general rule - they aren’t willing to pay for experienced content writers or incentivize career growth. - some decently high profile clients

Cons

- tracks even non-billable hours to the minute, which demonstrates that management doesn’t trust employees to be efficient, and even has minimum “utilization” hours for what percent of your work must be billable - management is extremely condescending and treats lower level employees like they are children - no clear structure to employee pay - everyone makes wildly different salaries (even at the same employment level) and pay is a very difficult subject to broach with management - they often make you feel like you’re worth less than you are and definitely pay on the lower end of the range for this industry. Just as an idea, a new member on the team was making 38k - which is abhorrent for a ny based agency with a decent client base and listed among the “fastest growing companies” in the country. pay seems to be loosely tied to experience, talent and productivity - which is subjectively evaluated by management without an accurate explanation to employees . - bonuses are dangled as a big part of salaries - but most bonuses are minimal compared to what some are told they will get in interviews - high turnover - rarely do writers stay longer than 1 or two years - the ceo says the word “retard” even to clients - must be comfortable leading client meetings as a writer, and often working as a strategist without additional compensation - if you’re looking for great portfolio pieces, that’ll be tough. I worked here for a decent amount of time and have maybe one or two things I feel comfortable putting in a portfolio. Your work gets heavy internal edits (usually by the actual CEO) or upper level management - which often inserts typos or just completely incoherent thoughts - with they claim that they’re actually helping align the piece with the clients voice - but in reality everything is edited to fit the style of the editor - smaller clients are typically edited by other writers, and the work is often better as a result - weird/useless mandatory training that has almost nothing to do with writing - feedback is basically a crapshoot based on who you have as your editor - some editors are just difficult to work with and really drag the process out for no reason, so don’t take it personally - the funny part is the reception from the client is usually identical regardless of which editor you have - you’ll receive writing coaching and advice from two management members who are not at all writers - even specific grammar or punctuation advice that is completely off base. - no hr- just hired a third party hr person as I was leaving - this is more like a content writing position than copywriting. As most of the work is blog posts or landing page copy - can sometimes feel like working at a content farm where you don’t have enough time to put out quality work - the CEO works insane hours and complains to her employees about it. it’s fine if that’s your life and you love working - but don’t complain to your employees who you are paying 50k a year and make them feel guilty about working normal hours, that’s not that cool of a thing to do. - management often interrupts or talks over you in one on one meetings; dismisses your concerns etc - or if you pushback on feedback you think is unfair they tell you to stop getting defensive - just a little manipulative in general/ there seems to be a lack of respect for younger employees (which is literally everyone bc the salary range is basically currently 40-60k for “tier 1” or “tier 2”writers) - I mentioned getting paid more for working as an “acting content strategist” on a couple accounts - and was basically told that “if I’m motivated by money, then we can have a future discussion about what kind of goals I need to meet to get a salary bump.” Which is pretty dismissive and manipulative. - management acts (and I’ve noticed this with a lot of small companies) that you should be willing to sell your soul to them for minimum wage - like theyre offering you something more valuable than monetary compensation just by giving you the opportunity to work for them.

2.0
5 Nov 2021
Recommend
CEO approval
Business outlook

Pros

-MarketSmiths works with clients from several different industries, which allows employees to become more dynamic writers. You'll gain experience writing copy in various formats and for tons of different fields. -The writing team is incredibly talented and so supportive. There's definitely a "teamwork makes the dreamwork" kind of attitudes among the writers where everyone is willing to help each other out to make it through. You will learn a lot from each other! -Some of the clients are awesome to work with. Even when they're not, you'll gain experience working with different personalities which can be beneficial from a professional standpoint.

Cons

-You won't come into this role and just be a copywriter. You'll also have to be a client liaison, project manager, and might have to take on extra responsibilities involving sales, marketing, etc. It's a small company, so I get that everyone has to help out, but I entered my first professional writing job and was handed additional responsibilities that I was not qualified for nor did I have any interest in taking on. -Jean is far too hands on when it comes to editing work. Her editing style does not always translate to what clients want and on more than one occasion she came in last minute to rewrite copy I had spent hours on, maybe even days, and delivered work to the clients that was completely off. -You'll have to switch gears often in order to deliver copy to clients that fits their specific style. That's all fair and part of the job, but sometimes the content strategists input too much of their own personal writing preferences and fail to incorporate the client's asks. It can be frustrating to create copy that follows client's guidelines, and receive edits back that make little to no sense for the assignment at hand. -You will most likely have to work overtime with no overtime pay. -Management boasts "training" that is intended to make employees stronger writers and enhance their business knowledge. It's essentially busy work that does very little for the growth of writers, and personally, the training I received was unnecessary and insulting. -Many of the writers are fresh out of college or this is their first professional writing job. As a result, Jean tends to hand hold to a point where it hinders growth, and can make things even more confusing for new hires. -Management lets emotions get in the way of being productive. I often felt I couldn't give honest feedback or express concerns out of fear that I would be confronted by management. -Management is gossipy, which is unprofessional. -The hierarchy structure here is almost nonexistent. There's very little distinction between the responsibilities for each tier, but I assume there is quite a difference in salary. That also makes it challenging to figure out how to advance at the company. -The pay is frankly insulting. I had to take on a part-time job in addition to my role here, which was full-time.

1.0
4 July 2022
Recommend
CEO approval
Business outlook

Pros

The lower-to-mid-level copywriters are the best part about this place. They are all wonderful, talented people who have each other's backs. You'll get good experience writing marketing collateral for a wide range of businesses and industries, which will help you get a much better job somewhere else.

Cons

- Copywriters here get paid way below the industry average. - The workload you are expected to plow through is excessive. The CEO underprices projects to the point that she expects you to turn around finished work in unrealistic timeframes. You basically get treated like a machine that just churns out content. - Like many small businesses, employees have to "wear a lot of hats." At MarketSmiths, this means you will do enough work for three jobs, but only get paid for one. - Management will tell you that can't pay you a market-rate salary because the company is too small and then turn around and brag about making a list of the fastest-growing companies in America. - The CEO will sign anyone on as a client without doing much vetting, so you'll work with shady clients, disorganized clients, clients with unrealistic expectations, and small businesses and entrepreneurs who will monopolize your time because they are too close to the project. - The CEO is a workaholic who will openly mention to staff that she works 15-hour days. The implication being that she expects the same level of dedication from the rest of us. - The CEO will just casually describe things as "r*t*rded." You'd figure that someone who founded a company with the tagline "Copywriting for Humans" would know that this stopped being OK decades ago. -The CEO demands constant praise and displays of gratitude from her subordinates and will quietly complain to other staffers when she doesn't receive kudos she thinks she is owed. As if working here isn't stressful enough without the added responsibility of propping up the founder's fragile ego. -As someone in another review mentioned, the CEO is close to the business to a detriment. So she takes any and all well-meaning, constructive criticism personally. - In almost every call or meeting I've had with the CEO, she managed to say someone petty, cruel, or mean-spirited about another staffer. These comments were unsolicited and all they did was make me wonder what she said behind my back to my colleagues. This was ironic as she had an obsession with the notion that staffers were talking behind her back, like venting about your boss to your colleagues is the worst betrayal imaginable and not something workers have done since the beginning of time. Perhaps her staff would feel more comfortable speaking to the CEO directly if it didn't feel like walking into a firing squad every time she solicited feedback. - There was a clause in my employment contract stating that staffers weren't allowed to discuss pay rates with each other and would be subject to disciplinary action if caught, which is completely illegal. - You won't get much PTO and if you quit before you can use it all, they won't pay it out. - The health insurance doesn't cover anything and barely anyone takes it. - This is just a terrible place to work, hands down. People burn out a lot. I did.

Viewing 1 - 3 of 17 Reviews

Glassdoor has 23 MarketSmiths Content Strategists reviews submitted anonymously by MarketSmiths Content Strategists employees. Read employee reviews and ratings on Glassdoor to decide if MarketSmiths Content Strategists is right for you.