Midwest Family Broadcasting Reviews

The company represents themselves as a marketing agency, when in reality, they are just a failing radio company trying to do digital marketing while still relying on radio to stay afloat. The company was successful about thirty years ago as a radio company, and the management stubbornly believes they can still be successful as a radio company in the age where terrestrial radio is essentially dead. They have failed to adapt to the market and are quickly facing the consequences. The company is in a constant state of being on the brink of going under. Most other competitors in the area have been purchased by the larger media companies who actually have a grip on how to perform in the market. The management will lie to your face in the interview process about the pay, bonuses, and responsibilities. They will say whatever they have to in order to get you to accept the offer, and the mask comes off from day 1 on the job. I witnessed multiple instances of dishonesty (both towards employees and clients) and breaches of the employment agreement. Management will tell you in the interview that little travel is required, and therefore there is no travel compensation, but you will spend hundreds of dollars a month of your own money paying for gas, and not be compensated because the company can't afford it. Sales people have no designated sales territory, all reps are fighting over the same prospects. Being a woman in sales comes with its own sets of challenges, and many of the other female sales reps are very catty and go behind your back for an extra dollar. Management will sell the sales positions as low pressure "account management" where you're given a book of business to manage and will have to get some new business yourself. Sounds par for the course for an honest sales position. In reality, you have no sales territory, no book of business, and you compete with other sales reps who are all bombarding the same businesses to try to sell a dying business (radio), using cherry picked biased sources to try to convince the client that radio is still valid. Meanwhile, because the company cannot adapt to modern marketing practices, the prices charged for radio are atrocious. The company is just as dishonest with clients as they are with sales reps. Management will tell you to lie to the customer about non-radio marketing tactics that the sales rep is trying to sell to the client, telling the rep to come up with fake case studies to show the client how successful a marketing tool is, when Midwest Family has never performed that marketing tactic for any client. It is a revolving door of turnover, beyond just the sales reps. The company is constantly struggling to save money and constantly firing and hiring new employees, not taking the time to invest in helping them be successful. Now in the wake of the pandemic, most of the staff has turned over or taken early retirement. After being on the brink of failing for so long, the pandemic has caused the company to completely buckle. The pay is extremely low for the amount of work that goes into it (10-12 hour days regularly). There are also weekend radio events (that draw maybe a dozen clients each that aren't prospects more than just old friends of the radio staff) that you must attend if you don't want management raising an eyebrow at you. There is very little opportunity for upward movement. In the wake of the pandemic, the company has dissolved some positions and given those employees odd, confusing positions to keep them around. The sales staff, especially amongst the males, is a "good old boys" club. There is a lot of preferential treatment, discrimination, and inconsistency in how staff are treated. Do not waste your time at this company. You will be lied to in the interview process, pushed to sell outdated media, and be forced to lie to clients about the services the company performs. You will work extremely long hours for very low pay, spend a lot of money on traveling, and be unsupported by management.