Nucleus Research Reviews

The firm holds itself out as a leader in analytics, but the CEO instructs analysts to make up the numbers to show high ROI percentages for each project. If a project had a low ROI leadership would just change the numbers in the spreadsheet to increase the ROI. The Value Matrices are made up figures with no data being used for placement, companies are placed to either get them to buy the research or to anger the big companies. I was specifically told to change my work to make large companies upset. CEO holds a grudge if a tech company doesn't like the firm and will instruct analysts to write negative articles and tweets about a company to "show them who's boss." CEO monitors your phone calls: knows who you called, when, and for how long. CEO also rarely in the office, not available for research questions or guidance. Office is generally run with a high level of paranoia, which is why sales people and analysts are generally fired after a year if they haven't already quite. Also, don't be fooled, this firm has approximately five analysts and five sales people, so there is no hiding from the paranoia or the anger of the CEO when he is in the office.

The company is very bad at training, setting and managing expectations and goals, and pushes the limits of ethical research practices, in some cases blatantly crossing them. The management refuses to acknowledge company problems and, when issues arise, instead scapegoats individual employees and blames them for being "too stupid" or "bad employees anyway." This kind of attitude leads to high turnover, dissatisfied workers, a lack of continuity from both the sales and analyst side of the business for the customer, very little career growth opportunity, a lot of frustration. The company is extremely short-sighted in terms of financial and research goals, lacks the tools and procedures to execute quality research, and seems allergic to organization and self-reflection.