Parade Reviews

Sad to say, it's good to see that this company has tanked and is being exposed for what it was. A great product, sold with a killer marketing strategy (appealing towards young females) hiding behind a big corporate lie. Having been acquired by the giants we swore in our mission statement to be better than tells us everything. First they were acquired by Fruit of the Loom for dirt cheap (investors got pennies on the dollar back), then they kicked out CEO Cami Tellez. A false mission with false marketing. Don't be fooled to believe the greenwashing that goes on here. They see their "Community Members" as a clear Revenue channel and nothing else. Parade doesn't love you and sure as hell they don't care if you're black, disabled or a plus size model. They will put out any marketing to sell more underwear and bras. It's the unfortunate sad truth. Parade will have to retire to the graveyard of failed mission-driven DTC startups.

Initially, you felt like you were part of something that was going to take over the world and the category. Money was decent at the time and received product.