Pros
Peak has no investors, a close-knit team, a very flat corporate structure, and nearly limitless flexibility when it comes to seeking work-life balance. Roles are more loosely defined than at many other companies, giving employees an opportunity to pave the way for their own personal growth. The result is a place where self-starting, hardworking, easygoing, fun-loving people thrive...more so that any other workplace I've ever seen or heard of. Financially, Peak Design is a remarkably healthy company, both historically and prospectively. Their products have global popularity and have received ample recognition among design authorities in the media. Their product categories have grown considerably over the past decade. They have a lean team and a culture that encourages employees to focus on what matters most and avoid the glut of meetings, power points and busy work that plagues many companies. And on top of it all, Peak continuously puts forth immense and meaningful efforts to be a better company. They're B-Corp Certified. They're 1% for the Planet Members. They launched grants BIPOC photographers and filmmakers. They launched a marketplace where customers can resell used products. And they co-founded Climate Neutral, the world's most adopted carbon neutrality standard.
Cons
Peak Design is not for everybody. If you require lots of direct hands-on management, you're uncomfortable contributing outside of your direct realm of expertise, you have a hard time connecting your work to the big picture, or you don't like engaging in passionate (but friendly) debate, you might find it tough (though certainly not impossible) to be successful here. Likewise, if you're not into ANY of the following...product design, photography, filmmaking, creative arts, outdoors adventures, travel, biking, motorcycling, dogs, cats, mid-90's gaming consoles, or neat animal facts...you might find fewer kindred spirits here and/or you'll get bored on Slack.