RockAuto Reviews

1.9

13% would recommend to a friend

(36 total reviews)

14% positive business outlook

RockAuto has an employee rating of 1.9 out of 5 stars, based on 36 company reviews on Glassdoor which indicates that most employees have a poor working experience there. The RockAuto employee rating is 46% below average for employers within the Retail and wholesale industry (3.5 stars).

Reviews by job title

36 reviews
1.0
10 Nov 2017

So toxic, you will need a "HAZMAT" suit

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

RockAuto offers generous pay and quarterly bonuses in an attempt to compensate for everything else they are lacking as an employer...oh and no dress code is nice.

Cons

The biggest problem with RockAuto stems from the CEO, operations manager, and the business model of the company. RockAuto is essentially just an overrated middle man for auto parts. They don’t own any parts or warehouses so they have minimal control over the supply chain process - although they like to think they do. Employees are not required to have any significant knowledge of their products so they are not of any help to customers with ordering. All this company really offers is a mediocre website for customers to place orders through at prices slightly lower than competition. The website is full of errors and vague information which makes it difficult for customers to know what they need. Furthermore, RockAuto offers virtually NO CUSTOMER SEVICE for when customers have questions or problems. Everything is handled through the website. Even when customers email, they will often get quick, template oriented responses which aren’t of much assistance. RockAuto actually started a policy where employees are instructed to lie to customers and say they are “receptionists” in order to avoid helping them over the phone. From a customer’s standpoint, it’s really a gamble if they even should risk the potential problems that could arise with a company like this to save a little money. (It is comparable to ordering prescription drugs from an online pharmacy in another country.) Employees recognize the ridiculousness of these policies but are forced to abide by them because their job literally depends on it. Ironically, RockAuto evaluates employees on standards that are suppose to measure an employee’s ability to help customers when the company is actively trying to “help”customers less and less every day! They stress productivity which essentially means they want you to get through as many calls/emails as possible rather than offering customers any real assistance. The main standards they use - “Sales” and “First Call Resolution” are arbitrary and unclear but employees are forced to abide by them. They display graphs publicly in the company’s system that rank employees from highest to lowest in each of these categories. This basically encourages a hostile environment where employees are competing everyday - and not in a healthy way. The office layout is totally open (no walls or cubicles) and employees can see and hear everything. This further exacerbates the toxic environment and allows employees to witness the effects of not living up to RockAuto standards first hand. It is not unusual for an employee to be publicly reprimanded and embarrassed. RockAuto measures sales through an obscure formula that gives credit for a sale to the last person who made contact with a customer through phone or email before ordering. However, when they are literally telling you not to help customers over the phone and only minimally through email, it starts to seem ridiculous that they are expecting you to “sell” anything. The formula for this metric is also further modified for specific individuals by management depending on how much “customer service” they are actually doing - another arbitrary measurement. Needless to say it is unfair and ineffective. The second metric - “FCR” measures the number of touches to an order as a percentage to all orders touched. RockAuto expects that any order problem can/should be addressed in the first contact or “touch.” So basically, if a customer has an issue, an employee is suppose to address it, find a solution, note the order and have no follow up. This seems reasonable until you account for the fact that customers often contact RockAuto numerous times for various concerns or simply just to complain/argue about the lack of customer service they are receiving. This proves this metric to be just as flawed and ineffective as the others. There is a four month probationary period in which employees are required to meet these standards for two consecutive months in order for employment to continue. RockAuto has terminated several talented employees because of this although they might not tell you this in an interview to avoid scaring you away. It has also caused many others to willingly leave because of how ridiculous and stressful it is. If employees try to “cheat” the metrics in some way (which many do) they can also be reprimanded or fired for this as well. The only ones who are “exempt” from these standards are the management or team leads. It is unclear why or how some of these individuals got to be in these positions but it seems to be favoritism from the CEO. Upon interacting with them, it is obvious some do not have the skills or qualifications necessary for managing employees. A lot of them use harassment tactics to build motivation and some just want to exert dominance. Management will send out harsh emails anytime you make even the smallest mistake. Anything you do well will be minimized or overlooked, but you will constantly be hearing about things you did wrong. Employees are deterred from asking questions because everything is supposedly in the company’s wiki pages. Regardless of if your question was valid or if your manager actually knows the answer to your question, you will be treated as if you are stupid for asking it. Managers are promoted into these positions for the same subjective reasons many employees have been fired. The company seems to value fakeness and corruptness over good, genuine, talented people - which makes sense when you realize the type of company this really is. There is also no formal HR department to report any concerns with coworkers or management so they often go unresolved. The only way to formally report something is through an anonymous peer review system. It will then get looked at in a quarterly review in which it may or may not get addressed properly. Overall there isn’t much positive to say about this company. RockAuto is essentially glorified slave labor. There is an opportunity to make a lot of money, however, you will have to succumb to their ludicrous policies and quite literally be miserable doing it. This is not a career or anything remotely close to it. Do some research and know what you are getting into before you even consider working at RockAuto (or shopping with them for that matter).

1.0
26 Sept 2016
Recommend
CEO approval
Business outlook

Pros

Because the office environment is so toxic, the salaries are higher than in any other comparable workplace. That's it. There's no other reason to expose yourself to this type of abuse.

Cons

Our own little bit of North Korea in Madison, replete with a personality cult surrounding the management. It's an environment where public shaming is the norm and where coworker is pitted against coworker. For example, every three months, each employee is subject to a peer performance review where any other employee is encouraged to anonymously criticize said employee. The peer review is conducted just prior to the issuing of the quarterly bonus and an employee who receives a greater number of negative reviews receives a smaller share of the bonus. The legitimacy of the criticism is never questioned by management and is treated as gospel in spite of the fact that groups of coworkers will act as a cabal to deny an less popular employee an honest share of the bonus. Management publicly posts a graph showing each individual's daily sales and first call resolution performance which sounds reasonable until one considers that RockAuto employees are discouraged from making direct sales. The sales are calculated using a complex formula involving data derived indirectly from a transaction record, information which isn't available to the employee being evaluated. The First Call Resolution FCR) is a bit more direct but the data is equally obscure. If a RockAuto agent receives a call or email and notes the conversation in the transaction record, then the customer calls back with a comment or question and reaches another agent, the initial contact receives a demerit. The management believes every problem can and must be resolved in a single contact. Unfortunately, as a RockAuto agent, you will have little control over whether the customer contacts RockAuto a second time. A high FCR score over a three month period will result in termination and RockAuto has lost many excellent employees because of this. Some agents find it more prudent to simply avoid adding notes to the transaction record; you will be reprimanded but you won't necessarily be fired. And, when an employee is fired, there is no announcement. The employee's name and extension disappear from the contact record and current employees avoid mentioning him or her. This results in a weird situation where customers call to speak with a specific employee and the agent only realizes that employee was fired when their extension no longer exists. Because employees with a greater number of customer contacts will naturally have a lower FCR score than employees who answer fewer calls and/or emails, terminations are commonplace, which is why RockAuto is always hiring. If you accept a position here, you will always worry that a series of bad peer reviews or a low sales or FCR score will result in you losing your job and, as in my case, more than a decade of loyal service mean nothing. The employee manual spells out the proper procedure for handling most situations which arise however, the manual changes daily and the procedures change constantly. In fact, there is a staff dedicated to changing the manual so no rule is constant and the way a problem was handled last week is handled entirely differently this week. As a Supply Chain Manager, you will be responsible for the shipping performance of a warehouse halfway across the country. RockAuto doesn't own the warehouse (or any warehouses, for that matter) and the staff of the warehouse is often indifferent to your concerns. If your warehouse(s) fail to live up to the performance standard set by management, it isn't unusual to be publicly chastised in the middle of the open office and this rebuke will be so loud that other agents will have trouble hearing customers on the phone. This admonishment has reduced some employees to tears and caused others to simply walk out. If you're the least bit sensitive, avoid RockAuto. The RockAuto online catalog is rife with application errors so there is a constant stream of angry customers calling because they received the wrong part. As a customer service agent, you will be expected to defend the veracity of the catalog and convince the customer that they ordered incorrectly. RockAuto ships using some untrackable methods and you will be expected to placate the customer who's order is late and can't be tracked. If you make an assumption that the order is lost or didn't ship (which happens surprisingly often) and you reship the order, you could be reprimanded. You will be asked by management to make judgement calls, but faulted when you do so. In essence, there is no positive reinforcement at RockAuto: it's all stick and no carrot. Everything you do is monitored and management stresses what they perceive to be your weakest skills to review. As an employee, you will never hear management utter the words "good job", but you will here "what were you thinking???" and "that's not the way you should have handled that" on a daily basis. Management uses the threat of termination to keep employees in line and, as a result, moral is the lowest of any other place I've worked.

1.0
1 Apr 2020
Recommend
CEO approval
Business outlook

Pros

-Generous (but well-earned and deserved) pay -Generally awesome/intelligent/friendly colleagues -If you are a car person, you get to enjoy the perk of an employee discount

Cons

-If you are "lucky enough" to be hired as an SCM, you first have to make it through an ever-changing set of "standards", which have nothing to do with the work that you will actually be doing. Countless new hires do not make it through this process, and are let go within weeks of starting (even if they relocated specifically for this job). -IF (it's in all caps, because it is a very big "if") you make it through the SCM training process, you will then be tasked with creating a dependency chart. For those who are not familiar with what that is, it is essentially a map of steps that need to be taken, in order to achieve the desired result. In theory (and in reality, at many other companies in different industries), they are a great idea. In practice, at RockAuto, they are meaningless documents that are ever-changing, due to suppliers' fluctuating schedules (and perhaps, not even being interested or capable of taking on the "project" at hand, at the time). As a result, SCMs spend countless hours merely updating wording and dates on their dependency charts to appease teamleads and the company’s owner, rather than actually working with their suppliers on things that impact the company’s bottom line. -The fun part with dependency charts comes each month (it was previously every week!), when you submit monthly “goals”. Per Merriam Webster, a goal is “the end toward which effort is directed”. The problem is that at RockAuto, whatever “goals” you set for yourself each month absolutely must be completed 100% by the next monthly meeting (or you face being berated by the owner of the company and whichever hapless teamlead you report to). The RockAuto definition of a goal results in minimal motivation for Supply Chain Managers to set actual goals for themselves that may be slightly out of reach for a one month timeframe, and leads to grasping for the easiest goals that they are certain they can accomplish in a month. This means that countless innovative, useful and profitable ideas are never actually taken on, because they cannot be accomplished in a month. -None of the teamleads are actually leaders, or halfway decent at managing a team of people. This is evidenced by the near-constant micromanagement, subtle threats against the future of your job, as well as countless snobby (sometimes, downright rude) emails about something that the company’s owner didn’t understand or changed his mind/forgot about, so he threw a fit. Your teamlead will not give all of the facts to the owner of the company in their monthly meeting, and will throw you under the bus to protect their own jobs and avoid further conflict with the owner of the company. As a result, the owner of the company does not have any idea what his SCMs are actually doing, because teamleads selectively share information (and do not step in to correct him on anything, when he begins going on a tangent about something relating to one of your suppliers). -Countless talented and intelligent individuals have been demoted from the SCM position, despite being at the top pay rate (meeting all of the pre-defined "standards"). Unless you are in the select group of untouchable people (most of whom have zero relevant education to be in the positions they're in), rest assured that you will eventually be demoted. -Sexism is alive and well at RockAuto, but not in the traditional sense. The owner of the company makes it a point to surround himself with females. All supply chain teamleads are females, all product managers are females, and all but one of the marketing department are females… If you are a male and hoping to get promoted to a different department, it simply will not happen. -RockAuto does not own any of its suppliers. However, they are a very large customer for many. As a result, suppliers are often willing to listen to process improvements that RockAuto proposes to an extent. The problem is that management at RockAuto (read: teamleads and company owner) think that they inherently know what is best for all suppliers, despite never having actually worked in a warehouse environment in their lives. There is also constant conflicting information between pushing a supplier to do a specific thing, and negotiating with the supplier. Some teamleads insist on having their teammates’ suppliers do specific things, without actually thinking about what they’re asking. Other teamleads say things to the effect of “there is no RockAuto way,” and seem to encourage you to negotiate with the supplier. Where the owner of the company lies on that spectrum is unclear and ever changing, and is as predictable as which way the wind will blow from one day to the next. -Nobody in the Product Management department is actually familiar with cars or working on them. As a result, many growth opportunities are overlooked. -The owner of the company has countless philosophical arguments that limit the growth of the company. -They are a non-essential company that is exploiting the vagueness of what constitutes an “essential business” during the Covid-19 crisis. Nobody is allowed to work from home. -Writing a Glassdoor review for RockAuto is the closest you will come to having an HR department to air grievances to while working at RockAuto (seriously, there is no HR department).

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Glassdoor has 36 RockAuto reviews submitted anonymously by RockAuto employees. Read employee reviews and ratings on Glassdoor to decide if RockAuto is right for you.