The company feels fundamentally different than it did before the ownership change. There has been a growing disconnect between how the company presents itself and what employees actually experience. The "family" and B Corp messaging gets repeated often, but it doesn't hold up under scrutiny. Pay is below market for many positions, and there's little clarity around how or whether people can grow within the organization. The external story — that premium pricing supports strong employee compensation and ethical leadership — doesn't reflect the internal reality. Too many decisions seem rooted in perception management rather than genuine investment in people. Nothing makes the "family" framing feel more hollow than experiencing or witnessing sudden layoffs of long term employees with little transparency.