Supermetrics Reviews

3.5

62% would recommend to a friend

(133 total reviews)
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Anssi Rusi

66% approve of CEO

55% positive business outlook

Supermetrics has an employee rating of 3.5 out of 5 stars, based on 133 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Supermetrics employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.9 stars).

Reviews by job title

133 reviews
2.0
19 Aug 2024
Recommend
CEO approval
Business outlook

Pros

+ international working environment (employees and customers) + amazing, nice and hardworking people who care about their colleagues + diversity (at least the hki office, other locations are maybe not so diverse) + nice office (HKI) + flexible work arrangements (WFH and flexible working hours) + well-liked product

Cons

In my first couple of years at Supermetrics, I would have easily called it the best place to work in Helsinki. The company was rapidly expanding, gaining positive attention both locally and globally. The culture was exceptional, and there was a strong sense of excitement among employees and leadership about building something great. The Helsinki office was lively, full of energy, and regularly hosted fun events. The leadership team was transparent, and I felt that they genuinely valued and listened to employee input. However, this is no longer the case. While the people here are still amazing colleagues who I truly enjoy working with, many seem exhausted and disengaged. After years of hard work, the constant push for unrealistic growth targets has become demotivating. The culture has significantly declined over the past year. Leadership team used to be fairly diverse in terms of e.g gender and ethnicity but recent changes have led to a less diverse leadership team which is now mostly made up of white males in their 40+. The company’s growth has stalled, hiring freezes have been announced, and there have been quiet layoffs across various departments. Leadership team keeps denying this and is not being honest and transparent about what is going on and there's a general feeling of uncertainty and even fear amongst employees. The salary isn't very competitive, and the company bonus structure does not work. The OTE bonus is about 10% of the annual salary, split between company growth (5%) and individual KPIs (5%). However, the company growth targets are unattainable, and I haven't seen that portion of the bonus paid out during my time here. Even hitting individual KPIs doesn't guarantee the 5% individual bonus, as the budget is allocated in a way that not everyone can receive their full share, which feels unfair.

1.0
27 Dec 2024

A toxic culture masked by empty values

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- Flexible working arrangements with hybrid options - freedom to work from home or office according to your preference and schedule - Truly international environment with colleagues from diverse backgrounds and cultures, creating an enriching day-to-day work experience - Many talented and supportive coworkers (excluding management) who are willing to help and inspire growth - the peer-level collaboration is a bright spot - Modern and well-designed office space in central Helsinki, with good amenities and easily accessible location

Cons

Like many have noted, Supermetrics a few years ago under the previous CEO was genuinely a dream workplace. There was drive and a feeling of achievement each day, with strong teams and smooth collaboration across the board. Above all, there was a caring leadership team that understood its people, and took appropriate action on any concerns raised. Things have quickly changed for worse in the last years since the founder left. A new leadership team quickly formed and people are no longer the priority. One doesn’t need to be at Supermetrics 2-3 years ago to see the crumble in values and culture at the core of this company right now. Serious concerns have been constantly raised about untransparent communication, incompetent middle managers, low compensation and toxic working environment but the leadership does absolutely nothing meaningful to address the problems. Instead, they think that by lying about the situation and silently letting people go, the problems would disappear. The company's responses to constructive internal feedback are just as superfluous and empty as their replies on this Glassdoor page. People are obviously aware of the current situation and what’s happening is damaging trust and lowering morale in the company. The irony is that the new CEO, who introduced a set of value icons in Slack channels to celebrate the supposed company culture, is the one who green-lit the harassment, punishes honest feedback, and quietly pushes out those who truly demonstrate these principles. This superficial gesture of "living our values" is a perfect embodiment of today's Supermetrics - a company more interested in the appearance of good values than actually practicing them. Some serious issues at Supermetrics: - Lack of transparency: the CEO strategy for difficult topics like compensation, OKRs, or toxic environment is beating around the bush, denying the problems or questioning the source of truth, and eventually removing hot issues like compensation from the discussion completely. The right to remain anonymous during Q&A sessions was also stripped away, leaving people vulnerable and easily targeted for retaliation. Hence, the number of questions reduced but the problems remain and frustration keeps growing. - The lies about layoff: layoffs happen to even the biggest companies during economic downturns, but claiming “no layoffs” openly and quietly firing people in the back for no proper reason is inexcusable. Leadership avoids accountability by targeting two specific groups: employees who challenge the status quo and recent hires. For months there have been numerous high performers who left abruptly on short notice without an upcoming secured position, or newcomers having their contracts terminated on the last week of their probation, despite documented strong performance. Each termination follows the same pattern: vague explanations citing "reorganization" or unfounded performance issues. Those selected for termination face aggressive pressure to leave, often experienced harassment from the very company they dedicated themselves to. - Favoritism and protected misconduct: the “no a-holes policy” statement from the old CEO can still be found in the company wiki but it’s long gone the time when employees were treated with respect and understanding, let alone inappropriate behaviors getting punishment. Victims of workplace harassment and bullying find no support from the Chief of People and HR Business Partners. They turn a blind eye to individuals whose inappropriate behaviors were reported repeatedly by multiple people and teams - particularly when these individuals hold favored positions or close relationships with leadership. Most disturbing are cases where the harassers remained untouched and protected while the victims seeking help were terminated, again by the untransparent and vague reasoning mentioned above. These actions have not only shattered psychological safety but also sparked deep outrage among witnesses and those directly impacted. - High performance got punished, not rewarded: outstanding work and contributions receive neither recognition nor fair compensation. Instead, high performers are questioned when they aren’t over-performing while their workload steadily increases due to mismanagement and poor planning. I have seen a lot of colleagues from various teams suffer severe burnout under crushing workloads given by their team leads, some of whom rely heavily on their top performers to compensate for their own shortcomings. As someone who joined during better days at Supermetrics, it deeply saddens me to witness this downward turn. Looking at everything - how they protect bad behavior, punish good work, quietly push people out, and shut down honest feedback - I cannot, in good faith, recommend Supermetrics as a workplace. The company has lost its way, failing to provide even the basics of a safe and healthy place to work. While the Product team might experience less turmoil, across People Operations, Marketing, and Sales, employee dissatisfaction is widespread. What was once a great workplace is now somewhere people fear speaking up, worry daily about sudden layoffs, and face bullying for doing their jobs well. Despite the current compensation level, I would welcome an opportunity at a similar pay grade if it promised better working conditions. Unless there are real changes in how leaders treat their people, anyone thinking about joining Supermetrics should carefully consider what they've read here.

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Supermetrics Response
1y
Thank you for your review. We're sorry to hear that your experience at Supermetrics hasn't been positive lately. We want to highlight that Supermetrics takes any cases of harassment or bullying seriously and addresses any such misconduct immediately. We're concerned about the mismatch between this commitment and how it's perceived. If you don't feel comfortable discussing these topics directly with your manager, other leaders, or the HR team, we recommend you to reach out to the Elected Employee Representative, who is available to help with employees' concerns and facilitate discussions with managers and the HR team. You'll find their contact information in the company wiki.
1.0
23 Apr 2026
Recommend
CEO approval
Business outlook

Pros

There are some appealing benefits here and there, but they don’t make up for the broader issues within the company.

Cons

The salary is significantly below market average, and the recent large-scale layoffs feel inconsistent, especially given that the company just held an offsite and completed an acquisition. It suggests a lack of financial planning and foresight. There has been substantial spending on frequent travel for onboarding and leadership visits, along with continued investment in management that does not appear to be delivering results. Meanwhile, strong contributors are being let go while costly hires who struggle to perform are brought in. Overall, the company’s trajectory has been declining for some time, and these decisions reinforce concerns about how effectively it is being managed. There are also concerns around transparency—critical feedback appears to be removed rather than addressed, including reports of deleted Glassdoor reviews. A more open and accountable approach to employee feedback would help rebuild trust... If that's even possible.

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Supermetrics Response
2mo
Thank you for taking the time to share your feedback. We recognise that change of this scale is genuinely difficult, and the impact on people is real. The changes we are going through are about future-proofing Supermetrics — moving faster, operating in a more AI-native way, and building on a more sustainable financial footing — while also finding more effective ways of working together as a team. We are committed to treating everyone involved with dignity and respect. We'd like to offer context on a couple of specific points you raised. The offsite was planned and committed to — with most costs non-cancelable — well before the financial picture that led to the restructuring decision became clear. These were genuinely separate decisions made at different points in time. On Glassdoor reviews: Supermetrics has not removed or requested the removal of any reviews — any that have disappeared were either removed by the reviewer or by Glassdoor for a policy violation, such as posting more than once in a 12-month period. We also hear your concerns about compensation — this is something we benchmark regularly, and we know there is always more to do. We wish you all the best for the future and thank you for your contributions to Supermetrics.
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Glassdoor has 137 Supermetrics reviews submitted anonymously by Supermetrics employees. Read employee reviews and ratings on Glassdoor to decide if Supermetrics is right for you.