Skip to contentSkip to footer
      employer cover photo
      employer logo
      employer logo

      Trueline

      Is this your company?

      Trueline Reviews

      3.7

      67% would recommend to a friend

      (66 total reviews)

      Haj Carr

      81% approve of CEO

      68% positive business outlook

      Trueline has an employee rating of 3.7 out of 5 stars, based on 66 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Trueline employee rating is in line with the average (within 1 standard deviation) for employers within the Media and communication industry (3.7 stars).

      Reviews by job title

      66 reviews
      1.0
      27 Feb 2017

      Editorial assistant

      Anonymous employee
      Recommend
      CEO approval
      Business outlook

      Pros

      It is inside I guess if being protected by the elements is important to you. That's really all I can think of.

      Cons

      They lie to you on the job posting, they lie to you during training, and when they decide they've gotten everything they can out of you they let you go. It's a call center selling advertising in a pay for play scenario and refuse to admit it. This company is structured for a high turn over rate. So empty promises and false claims are plentiful here. They also continually say they want you to be independent and want you to find your own path, but the micromanagement is off the charts here. You are monitored and recorded, your call numbers are tracked, your sales are tracked and it's so everyone can see not just you and your supervisor. You get hourly emails logging how many calls you made and it is sent to everyone at your level and all your supervisors. It is a very hostile environment to work in as a woman. Misogyny runs rampant as female employees are often told to change how they speak on phone calls and seldom get promoted to higher paid positions.

      avatar
      Trueline Response
      9y
      Thank you for your thoughts. We think this dialogue will be very helpful to those looking for a high reward sales job that offers on the job training. Our job posting clearly defines the sales portion of the role, which entails making upwards of 60 calls a day on occasion, and this is reiterated throughout the initial interview and training. As in most, if not all, sales positions, sales people must hit their quotas in order to succeed. In order to help our team members succeed in this role, we have call logs, as you mentioned, which track the number of leads they are contacting each day, and we also record phone interviews. The reason for recording interviews is twofold: for training purposes and for development of the feature story (our product). What better way to learn and see your strengths and weaknesses than by listening back to your own sales calls? We often share really impressive and effective calls with our team members to help improve their skills and therefore put more money in their pockets. The recorded interviews are also accessible to our writers who reference the information in the calls to include details and nuances that might have been missed in the initial notes. We believe sharing sales progress motivates others on our team to succeed and grow their numbers. Incentives such as trips to Jamaica and shopping sprees are granted to those who hit sales goals – and those who continually do not hit sales goals are let go, as in any other company. Our goal is not to embarrass or micromanage. In fact, the call log criteria was built by asking the staff what metrics they felt were fair and could commit to holding themselves accountable for. We encourage people to pursue their interests and be happy in what they do. We also have other departments and positions here, such as writing and marketing, which might be better suited for an English major or those who are not interested in engaging with an outbound sales component. Again, thank you for your feedback, we are always open to hearing how we can improve our workplace.
      1.0
      21 Feb 2017

      If it walks like a duck and talks like a duck.....

      Operations
      Recommend
      CEO approval
      Business outlook

      Pros

      Free water, coffee, and bathroom privileges.

      Cons

      First off, the latest testimonials on Glassdoor are because the CEO told employees to write them in December due to negative feedback. Not only does it undermine the legitimacy of Glassdoor, it speaks volume of Trueline--the very definition of a smoke and mirrors organization. This is straight up dialing for dollars ala the movie Boiler Room or more charitably, Glengarry Glen Ross. From the threadbare carpets to the unlit bathroom, it's little more than a call center. Chaotic, unprofessional management, zero structure, shifting sales metrics and a sexist frat boy culture. Note to applicants: you are cold calling up to 60 times a day. For a recent college graduate, don't waste your time! This type of work is for salespeople, a college degree is not needed. The company "publishes" trade journals and your role is to get companies to provide lists of potential advertisers. The CEO exploits college educated workers in the bleak Portland area economy. Despite his philosophical musings, this is not one of the best places to work in Maine.(companies pay for that distinction btw which is another story altogether) I left on my own accord and am not bitter: I just want people to know what they're applying for and not waste their time like I did.

      avatar
      Trueline Response
      9y
      Thank you for taking the time to share your thoughts. It sounds like this is a review for a sales position, rather than the position of Operations in which you’ve posted from. We’ll comment on the sales position so that our response is applicable. Our job posting clearly defines the sales component of the role, which entails making upwards of 60 calls a day on occasion, and this is reiterated throughout the initial interview and training. As in most, if not all, sales positions, sales people must hit their quotas/metrics in order to succeed. In order to help our team members succeed in this role, we have sales metrics which track the number of leads they are contacting each day, number of leads that come in, etc. Incentives such as trips to Jamaica and shopping sprees are granted to those who hit sales goals – and those who continually do not hit sales goals are let go, as in any other company. As a small business things change rapidly at TrueLine, and those that can adjust and work at the same pace as the organization do really well here. From training to monthly company-wide meetings we highlight that TrueLine is not a highly corporate business. People have a voice and things do change, offering the feel of a startup with the stability of an established business that’s been around for nearly a decade. We try to be transparent and keep everyone on the same page, as our ability to work as a team is what makes us successful. At TrueLine we do ask for a college degree and a minimum of a 3.0 in an applicant’s field of study. However, we also take into account candidates who have a track record of success in different aspects of their lives, like hobbies for example. To your point, we believe that a college degree ultimately doesn’t guarantee success in any position in life. Life experience and passion is what matters. When people with passion and personal accountability join our team, the rate of success is much higher. And yes you are correct, we did ask our employees to write honest reviews about the company. Glassdoor promotes this practice by providing a “Request More Reviews” email template, and also allows employers to send the review request from the Glassdoor employer dashboard. Thank you again for the insights, we appreciate your input and are always looking to improve our company.
      1.0
      6 Mar 2015

      Work at McDonalds, you will have more self respect at the end of the day.

      Editorial assistant
      Recommend
      CEO approval
      Business outlook

      Pros

      Don't work weekends or after 5

      Cons

      Cold Calls, manipulating callers, basically not telling the whole truth on calls, company is managed like a frat house. Pay is low and goals that are set for you are nebulous and are a constantly moving target. Owner is a new age guru who really is out of touch with his employees. Many companies when the hear who you are calling from get angry and hang up the phone. This IS a pay for play organization.

      Viewing 1 - 3 of 66 Reviews
      Related searches: Trueline jobs | Trueline salaries | Trueline benefits | Trueline interviews
      ReviewsTrueline reviews

      Glassdoor has 67 Trueline reviews submitted anonymously by Trueline employees. Read employee reviews and ratings on Glassdoor to decide if Trueline is right for you.