Looks great on paper, comes at a real cost - burnout included
Pros
1. Strong client exposure - Worked across major brands, which looks good on paper and builds a solid portfolio. 2. Learn fast or fall behind - The pace forces you to get up to speed quickly. 3. Social-first thinking at scale - You’ll gain experience in high-volume content production and performance-led thinking. 4. Exposure to global clients and teams - You’ll work across markets and stakeholders.
Cons
1. Burnout is normalised - Workloads are consistently unsustainable. Long hours and high stress are the norm, not the exception. 2. Pressure without support - Expectations are high, but structure, resourcing, and leadership support often don’t match. You’re expected to just “figure it out.” 3. Constant reactivity over strategy - Shifting priorities from leadership on a whim and unclear direction lead to ongoing firefighting, creating a reactive, chaotic environment rather than a strategic one. 4. Culture can feel performative - There’s a strong external narrative about “kind candor,” but internally it can feel more about output than actual people development or wellbeing. 5. Takes a real toll over time - The environment can wear you down mentally and emotionally. What starts as a growth opportunity can quickly become something you need to recover from.