ATTENTION ADVERTISERS!!
-Viant is doing nothing more than robbing you from high quality media. They are literally serving your campaigns with no data applied to the open web. If you're buying into people based solution off Myspace data, you're just another sucker. Your company should fire the employee who is caught buying this washed out Myspace data. This data has ZERO relevancy in user behavior today.
-Ask them to run a pure prospecting campaign against a CPA goal to measure the quality of their data. It is with 100% certainty they won't be able to drive any conversions. If Viant is selling you on clicks, engagement rate, or view through rate, it's all due to scripts that initiate fraudulent clicks, engagement rate driven by fraudulent bot activity, and out of view inventory to inflate VTR. Don't allow them to use retargeting either because they are literally just trying to steal attribution to string you along.
ATTENTION EMPLOYEES!!
-Run as fast as you can. Jump at the next opportunity that knocks. Viant is a sinking ship. Don't commit yourself to any huge financial obligations because you are literally next in line to get laid off.
ATTENTION INTERVIEWERS:
-If you have to consider a job here, use it as a stepping stone and get out as soon as you can. Don't even think about being loyal to this company. They'll work you to death then layoff you off.