This company has a leadership problem disguised as a startup problem.
Every challenge is blamed on being a startup, but startups still need structure, accountability, and a clear direction. Vori has very little of any of those things. Goals change constantly, KPIs are unclear or nonexistent, and priorities shift so frequently that employees are left guessing what actually matters.
The sales organization has become a revolving door of new strategies, processes, and restructures. Since new sales leadership took over, the sales team has been restructured multiple times. Every few months there is a new plan, a new philosophy, or a new way of doing things. Instead of allowing a strategy enough time to succeed or fail, leadership changes direction and starts over.
At some point, management needs to ask whether the employees are the problem or whether leadership keeps creating the same problems it claims to be fixing.
The company spends an incredible amount of time creating new offerings, changing messaging, and chasing the next big idea while core product issues remain unresolved. Sales is often expected to sell a vision that doesn't match the customer experience after the contract is signed.
The result is a company that consistently overpromises and struggles to deliver. Employees are left explaining gaps, customers become frustrated, and leadership responds with another reorganization instead of addressing the root causes.
There is also little accountability for poor performance. High performers are expected to carry the weight while others continue collecting a paycheck with minimal contribution. Over time, that drives away the people who actually care.