Which? Reviews

3.6

66% would recommend to a friend

(301 total reviews)

Anabel Hoult

64% approve of CEO

44% positive business outlook

Which? has an employee rating of 3.6 out of 5 stars, based on 301 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Which? employee rating is in line with the average (within 1 standard deviation) for employers within the Media and communication industry (3.7 stars).

Reviews by job title

301 reviews
1.0
20 May 2026
Recommend
CEO approval
Business outlook

Pros

There are literally no pros.

Cons

Terrible company to work for. The business model is outdated and needs to modernise. Work from home has completely killed internal culture. Decision making is too slow and too safe. Passive aggressive environment.

1.0
10 Apr 2026
Recommend
CEO approval
Business outlook

Pros

Great team and interesting work

Cons

Not too many. Inexperienced middle management maybe

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Which? Response
1mo
Thank you for your feedback. We’re pleased to hear that you value the team and find the work interesting. We were, however, concerned to see your low overall rating. If there is anything you would like to discuss confidentially that might help us better understand your experience, please feel free to contact us at people@which.co.uk. We would welcome the opportunity to hear from you.
3.0
24 Mar 2026
Recommend
CEO approval
Business outlook

Pros

It's great to work for such a storied British institution. While we may make fun of the zealous nature of the readership every so often, it's great to be creating a product for such a passionate and enthusiastic audience. The work is fairly interesting, providing you're on a product area you can relate to, and it's always enjoyable talking with other colleagues about the various issues you've encountered and how to solve them. It's all set in a decent office in a wonderful location, there is working from home allowed, and you get a good quantity of annual leave. It's also very rare to find a job that's a genuine 9-5 these days - getting home every evening while so many others would still be at work is priceless. Despite having left the company some time ago, I'm still friends with people I worked with at Which? to this day.

Cons

I'm largely going to echo what you've read in other reviews here. Which? is grossly mismanaged. It's natural at a company this size I suppose, but it was incredibly depressing watching talented, honest, hard-working colleagues get ground into the dirt as time passed by. Workloads are heavy and repetitive. Salaries are at or below the industry standard. When confronted on this the company stated that pay is checked against 'comparable roles' across the market. Why a company that prides itself on being the foremost in its field thinks it's acceptable to underpay its employees, all while demanding top-class performance, escapes me. There's a lot of decisions like that at Which?. Higher-ups are paranoid and untrusting. A rigid corporate structure means that those who ascend to the upper ranks are virtually untouchable, yet they still feel the need to manipulate their underlings and play favourites as if they could come for their job at any moment. Micromanagement is commonplace and your progression is almost entirely dictated by how your seniors are feeling on any given day. Change is resisted at every turn. Hot desking is an exercise in frustration (and spreading germs).

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Glassdoor has 340 Which? reviews submitted anonymously by Which? employees. Read employee reviews and ratings on Glassdoor to decide if Which? is right for you.