homify Reviews

2.6

38% would recommend to a friend

(96 total reviews)

Philipp Dommermuth

27% approve of CEO

30% positive business outlook

homify has an employee rating of 2.6 out of 5 stars, based on 96 company reviews on Glassdoor which indicates that most employees have an average working experience there. The homify employee rating is 30% below average for employers within the Construction, repair and maintenance industry (3.7 stars).

Reviews by job title

96 reviews
1.0
3 May 2018
Recommend
CEO approval
Business outlook

Pros

+ Great coworkers (the ones in lower positions, mainly international and young fun crowd). + Sometimes said coworkers bring their pets! + It has a good office manager who works wonders to provide decent perks during work hours (free ice-cream, fruit, beer, sometimes food). + If you like easy money and zero effort, go for it (but don't expect great benefits or a golden star in your CV).

Cons

+ First of all, all the positive reviews published here, are written by a former HR employee and by the team leaders, who are forced to improve the ratings, fearing a bad reputation. 99% of the current employees are desperately job hunting and looking for a better position somewhere else, and the company’s extremely high rotation of staff gets to the point of joke, with employees leaving even during their first week of work, and only a handful having been there for more than 24 months. + The 'company' was run by a group of entitled university friends, including the owner and CEO, who is the son of a very wealthy german internet mogul. I say 'was' because 80% of the management has quit in the last 12 months, including the CTO, CFO, and CBO. The ones that are left are extremely incompetent for their positions, and work on a clear ‘trial-and-error’ strategy to the smallest detail. Micro-management is extreme and enforced by the CEO, and those team leads that are left (most left in the last 6 months) maintain a preschool teacher attitude, where the numbers of bathroom breaks, the sitting position or the decibels of a laugh can be fatal in your performance evaluation. + The product itself it's an obvious scam. It steals it’s business model from it’s main much-known and solid competitor. A service and benefit is offered in a confusing way, and the clients never actually receives said benefit, since the company relies on scamming, dodgy binding contracts and not-so-ethical practices to keep it’s few clients (more than 80% ditch the service after a couple of months). + The company still produces zero cents in revenue, while being close to it’s five years anniversary. It tried opening an office in India and another in South America, and both failed catastrophically, having to close down in less than two months. For that reason, instead of growing, the company went from its brand new offices in two different buildings in Berlin and more than 100 employees, to packing everyone in the smallest of those offices, and subletting the second one to make some cash. In addition, management constantly need to take desperate measures like canceling all kind of team events and parties, lowering employees benefits, let those employees who make decent money go, and even forcing employees to take over the duties of two or more positions. + Very low salaries and extremely basic benefits. It only recently was obliged to give one extra vacation day to it’s employees, since it was below the country’s legal minimum per year. Same goes for the salaries, which are way below the average of Germany, and even of the average salaries in Berlin. Do not expect possibilities of home office, extra vacation days, holiday bonus, team events, or anything to help improve the team’s atmosphere. The company thinks that all that is covered by the free beer and a pingpong table. + The HQ (and so far only office) is in a very rundown and boring area outside the city, with absolutely nothing near it other than a very low-quality cantine and an overpriced pizza parlor. Reaching the building from the nearest rail station takes more than 20 minutes on foot bordering a whole lake, which, in all fairness, get kind of dodgy at nighttime or during winter. Also, don't expect swimming in summer or nice sunny brunches. + Sales department is run with a sense of pressure, where everyone’s job is permanently at risk. A bad month or a drop between one week and the next, can mean you being replaced or your position considered not needed anymore. Commissions and bonus keep getting lowered every two or three months, while the company keeps trying to make any kind of money. + Content team is handled with an extreme level of ignorance for the markets and the needed practices. All country markets are treated as the same country, with a strategy that can change every 2 weeks, and with very dodgy practices and mental manipulation (like threatening to ditch everyone if the traffic doesn’t grow within a week). Management based on absurd oppression, micromanaging and boring, shallow and repetitive duties. Expect to find people whose only previous experience was a ‘fashion Tumblr’, having a much higher position and salary than an architect, a journalist or a published author. + The management has zero interest in human value or the employees. Work environment has a very ‘Hunger Games’ vibe. You will be seen as a mere number, expected to reach targets, compete with your coworkers to show who is the best, and risk getting fired when those numbers are not reached (can happen even on the same week!). Don’t expect your superiors to care about your personal problems, your expectations, or your challenges. Taking paid holidays, getting sick, or not working extra hours, can potentially put your job at risk. Career growth is non-existent, and the flat hierarchies are only two levels: The two or three people in the high management, and the rest.

1.0
29 Sept 2016
Recommend
CEO approval
Business outlook

Pros

all the positive reviews are totally fake!! too well written!!! anyway the editorial team has a lot of potential but it's completely wasted. some people are nice and they gave me a good welcome, but the environment is still bad and after 1 month you want to run away! people are coming and going away every week! some party was nice, free alcohol, but that's the only thing you are going to get once a year! sorry also free water, a couple of bananas and free coffee that tastes like coal!!

Cons

the management is the worst you can get, they make you do silly tests without saying why... your manager is scared to face people so they just manage the company by emails which are most of the time really rude, with unnecessary bad words. there is no point to work there and they don't know what they are doing. the job is so ripetitive that you will feel like a monkey after one month. career? good luck! your ideas? in the bin! run if you can!!!!

avatar
homify Response
9y
Thank you very much for your feedback on your time at homify. We have read your comment carefully, and glad that you have seen the potential of the team you were working with and were happy about your colleagues. Indeed, I also agree with the fact that people are the most crucial element of what makes homify special. Creating a good working environment is one of our biggest goals, and it is a shame that you didn't feel this way. Like it happens in many start-ups, we realize the need of a development in management level especially when they are also young in the start-up scene, hence with recognition to your point we are starting to launch workshops covering various topics from management skills to leadership values. Thank you very much again for your feedback, and we definitely take some notes and lessons out of it.
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Glassdoor has 137 homify reviews submitted anonymously by homify employees. Read employee reviews and ratings on Glassdoor to decide if homify is right for you.