There is a a lot of inertia to overcome in our industry. While this represents a great deal of opportunity, shifting the market to digital tools can be slow and frustrating.
The design team is still small and working out its process, but autonomy is there to define our own path. Respect for this team is currently high but we sometimes struggle to keep pace with feeding the dev team.
The design group hit major setbacks last year. It was devastating to the process. Kudos to the corporate leadership for taking those problems seriously and investing in seasoned levelheaded design leadership at the top.