We’ve changed our company name to big fish® Partners Limited. Why? Because our work is increasingly focused on partnering with businesses rather than simply advising them. We don’t just create strategies, brands, and communications. We work alongside founders, entrepreneurs, investors, and leadership teams to help build, transform, and grow businesses over the long term. We invest in them, become equity partners, and often sit on their boards. In the majority of cases, we share risk, align our interests with our partners, and invest our time, expertise, network, and occasionally capital alongside them. We believe the best results come from true partnership, where everyone is working towards the same goal and succeeds together. The new name better reflects who we are today, how we work, and our ambition for the future. We believe entrepreneurship has never been more important. The world’s most pressing challenges will not be solved by governments or large corporations alone. They will be solved by brave entrepreneurs, innovators, and business leaders willing to challenge convention, take risks, and build something better. Our role is to help those people succeed. Not as advisers looking in from the outside, but as partners sitting alongside them, sharing in both the risks and the rewards of the journey.