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ASX-listed MA Financial Group Invests in Complexica, Bringing Total to $19 Million Raised During Past Half Year 1 March 2022 Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that funds managed and advised by the asset management division of MA Financial Group (ASX: MAF) have invested $3 million into the company, bringing the total investment by outside investors to $19 million during the past half year. In the later part of 2021, well-known fund manager Microequities Asset Management (ASX: MAM) made an $8 million equity investment into Complexica, followed by ports and logistics operator Flinders Ports Holdings which made a $5 million strategic investment. “I was lucky enough to be introduced to the exciting products Complexica have developed and the significant value they can add to a business through one of their customers,” said John Garrett, Managing Director at MA Financial. “Studying the works of Carlota Perez and technological revolutions it's evident we’re in the early innings of Artificial Intelli
Kellogg's Partners with Complexica After International Search for Best-in-class Trade Promotion Management and Trade Promotion Optimisation Software 31 March 2022 Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that following an international market assessment to understand best-in-class capability across both Trade Promotion Management ("TPM") and Trade Promotion Optimisation ("TPO") software vendors, Kellogg's Australia has partnered with Complexica for end-to-end TPM and TPO software. The project scoping connected with the TPM and TPO software commenced last month with the scoping of Complexica’s Promotional Campaign Manager (“PCM”) – which is a module of the Decision Cloud® artificial intelligence platform - across all Kellogg’s Australia channels and customer groups across Australia and New Zealand.
Complexica Awarded High Commendation in the ASCL Supply Chain Management Awards 24 March 2022 Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has been awarded High Commendation in the Australian Supply Chain & Logistics (ASCL) 60th-anniversary awards in the Supply Chain Management category. The Supply Chain & Logistics Association of Australia has highly commended Complexica's award submission titled "Complexica’s Supply Chain Optimisation & Planning Environment (SCOPE)." Part of the Decision Cloud® platform, Complexica's Supply Chain Optimisation & Planning Environment (SCOPE) was developed to address many challenges present in various parts of the manufacturing and logistics supply chain. Complexica partnered with the global beverage manufacturer Pernod Ricard to unlock the value within its operational silos through the use of AI-enabled automation and optimisation, with the potential to unlock further value through “global optimisation” (i.e. whole-of-supply-chain optimised decision-making).
PwC Enters into Strategic Alliance with Complexica 1 June 2022 Complexica Pty Ltd, a leading provider of Artificial Intelligence software that counts iconic brands such as Arnott’s, Asahi, Pernod Ricard, DuluxGroup amongst its customers, announced today that it established a strategic alliance with PwC Australia in the space of Revenue Growth Management (RGM) and Trade Promotion Optimisation (TPO). Go-to-market planning is underway and in-market activities will commence in the coming months. PwC is renowned for its work in deploying strategic frameworks for RGM value creation to achieve long-term, sustained outcomes,” said John Higgins, PwC Partner for Consulting in Consumer Markets. “In these times of unprecedented challenge and change, we're continuously on the lookout for aligned partners to scale the impact of our value proposition, particularly in the space of applied Artificial Intelligence for optimised decision-making and what-if scenario planning.”
Endeavour Group selects Complexica’s Decision Cloud® for AI-driven Promotional Planning & Pricing Optimisation after Global Tender for Best-of-breed Software Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain decisions, announced today that Endeavour Group Limited (ASX: EDV) has selected Complexica's Promotional Campaign Manager (“PCM”) – which is a module of the Decision Cloud® software platform – as its product of choice to enable AI-driven promotional planning and pricing optimisation across the Dan Murphy’s and BWS network of stores. The transformational project has commenced this month with multiple go-lives planned for this financial year and next. EDG selects Complexica"Endeavour is committed to the continual improvement and execution of strategies that can create value for our customers, suppliers, and shareholders,” said Andy Sutton, General Manager, Data-led Transformation at Endeavour Group. “Given the high degree of operational complexity within our business, the formulation and analysis of these s
