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Like most technology companies, the pandemic has taught NextRoll leaders a lot about the way employees working in “tech” live and work. There are numerous predictions (read:headlines!) on how our way of life and work will be forever changed, including a lot of declarations that a new one-size-fits-all model is coming to the future of work near you. While it would be easy to get caught up in reacting to all of the conjecture of what the future of work will look like, for us, the most important learning is that we need to continue prioritizing the way our own employees live and work, and take steps to create a work environment where we continue to thrive.
On the first day of Pride Month, we want to publicly state our support of the LGBTQI+ community and be clear about what we stand for as a company. Our support of the LGBTQI+ community is part of NextRoll’s larger commitment to diversity, equity, and inclusion. We embrace diversity, equity, and inclusion, because we want everyone who joins NextRoll to be their true authentic selves at work. We strive to create an environment at NextRoll for all employees – “Rollers” in our vernacular – to thrive regardless of gender, ethnicity, sexual orientation, religious belief, or political affiliation. We do this because we believe everyone should have access to equal opportunity, and because evidence shows diverse and inclusive environments lead to more productive and engaged employees, increased customer satisfaction, and financial performance.
In our Part 1 blog post, we established a way to understand the open web landscape, and what was changing, and why. In this Part 2 blog post, we outline the NextRoll position on the nature of this change to the open web, and how we recommend navigating through it. Let’s start by stating our position clearly. We believe preserving the vitality of the open web is to the benefit of everyone. We believe it’s possible to build a vital open web that is also more private for internet users. We’re excited for the future of digital advertising, because we see the potential for these changes to unleash new innovation that was previously not possible while the industry relied on a 26-year-old hack. We commit to continue playing a full role within the AdTech and MarTech industry and working iteratively and collaboratively to help our customers navigate this change together.
Since January 2020, when Google announced their intention to stop supporting third-party cookies by 2022 in their Chrome browser, there have been numerous articles, public statements, and market reactions. As a significant participant within the AdTech ecosystem, NextRoll made a conscious decision to stay largely quiet during this period, so we could focus our efforts on the web standards and collaborative work necessary to plot a productive path forward for the ecosystem of individuals, publishers, and advertisers. Now as this path starts to become clearer, we believe the time is right to share our perspective on navigating through the change in the open web landscape.
The wellbeing of Rollers is always at the forefront of what we do as an organization and why we do it. For Mental Health Awareness Month, our employee resource group, RollAble, which focuses on Rollers who experience physical or mental health challenges, looked into ways we can provide support as an organization. At NextRoll, we know that we all have mental health and we have to foster it. The journey to better mental health can often feel lonely, which is why RollAble’s theme for May is “You are not alone,” where we hope to create awareness and normalize mental health at the workplace and beyond. To do so, RollAble has several events and activities planned to focus on mental health and wellbeing for Rollers who are experiencing additional challenges, for those who may have faced challenges for longer, and for individuals who want to be informed allies for friends, family, and coworkers.
Throughout Women’s History Month, I reflected deeply on the progress we’ve made as a global society toward building an inclusive world where people are valued for their diversity. On one hand, we’ve made tremendous progress on many fronts: Kamala Harris recently became the first woman of color to be elected into the White House, and two women, Emmanuelle Charpentier and Jennifer Doudna, made history by jointly winning the Nobel Prize for chemistry. On the other hand, the challenges of a global pandemic have exposed gender and racial inequalities that still exist in our world and negatively impact our society’s progression. More women are dropping out of the workforce than men, and there’s been a sharp rise in hate crimes towards African Americans, Asian Americans, and Pacific Islanders.
Hate has no home at NextRoll. Our goal from day one is to give every Roller the opportunity to contribute and grow — no matter what someone looks like or where they are from. This is because we know our company and our communities are better places when we work with a diverse group of people to gain deeper insights, understanding, and empathy for one another.
NextRoll, the marketing technology parent company of ABM platform RollWorks and AI-powered marketing software AdRoll, has announced Robin Bordoli as its new CEO, succeeding Toby Gabriner. The appointment is intended to shepherd the company into expanding its product-led growth in the martech space and address engagement and targeting challenges in B2B. Bordoli most recently served as the President of RollWorks. Prior to that, he held multiple leadership positions at Marketo and served as CEO of Figure Eight. ?I've spent my career identifying emerging growth markets and aligning a company's technology and resources against them, so joining a company like NextRoll and partnering with Toby over the last 18 months on our two growth opportunities was very appealing to me,? Bordoli said in a statement. ?I'm humbled and excited to take the baton from him after his successful three-year tenure of transformation." NextRoll also announced major growth of its two major business units. RollWorks projects a 70% revenue growth year-over-year in Q3, while AdRoll projects a 73% subs
