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Introducing our newest ERG: Pride In Unity Inspired by this year’s theme, I (Mike Stevenson) and my co-lead, Arturo Fernandez Rios, came together to start something new: a space for connection, visibility, and solidarity within our workplace. We’re proud to announce the launch of our LGBTQIA+ employee resource group, Pride In Unity. “Starting an LGBTQIA+ ERG is about creating a space where people feel seen, supported, and valued. It’s a way to build community, foster belonging, and help others know they’re not alone at work. I am inspired to co-lead this initiative to make sure that nobody feels like they cannot bring their authentic selves to work everyday.” Arturo Fernandez Rios, Co-lead, Pride In Unity ERG and People Operations Partner This ERG is part of a broader network of employee-led communities (i.e. BLK Leaders, Parents, Women and Allies, Open Minds, and the Planet Earth Alliance) that amplify voices across the company and create tangible spaces for belonging. To me, inclusivity is a daily series of commitments. Ones that are grounded in our guiding stars — especially ‘cultivate belonging’ and ‘adapt boldly’ — we’re building systems, shaping culture, and holding space so that everyone, across identities, has the freedom to be themselves. Because when everyone has the freedom to show up as they are, we all move forward together. That’s what makes inclusion real. That’s the fabric we’re weaving, thread by thread.
commercetools announced two powerful innovations that bring AI into real-world enterprise commerce operations — no replatforming, no new purchases required. With the launch of the Commerce MCP and AI Hub, enterprises can activate AI across their existing infrastructure, delivering on the long-promised vision of future-ready commerce. The Commerce MCP helps transform enterprise commerce environments into agent-ready ecosystems by making backend services securely and easily accessible to AI agents. The AI Hub seamlessly connects commercetools to leading AI models, enabling intelligent automation across systems, APIs, and workflows. Building on the emerging Model Context Protocol (MCP), the Commerce MCP enables enterprises to access capabilities of commercetools –– such as product catalogs, carts, pricing, promotions, and orders –– in an agentic AI accessible format. This makes agent execution dynamic, stateless, and composable, aligning with how modern composable commerce infrastructure is designed to operate. The Commerce MCP supports integration with leading agent development frameworks, including OpenAI’s Agent SDK, Vercel’s AI SDK, Langchain, and CrewAI. The AI Hub makes it easy for enterprises to activate AI-powered commerce across any channel. With plug-and-play integrations to leading AI platforms, it allows for fast deployment of agent-driven experiences without the need to re-architect.
commercetools, the most versatile platform for enterprise commerce innovation, today announced the full speaker lineup and agenda for Elevate – The Global Commerce Summit™, taking place May 20–22, 2025, in Miami Beach, Florida. This year's summit focuses on thriving amidst constant change, spotlighting how industry leaders leverage composable commerce and strategic AI to drive meaningful transformation, improve customer experiences, and unlock growth. Featuring global retailers, visionary manufacturers, healthcare pioneers, and leading tech innovators, this year’s program offers practical insights from companies redefining modern commerce. Attendees will hear firsthand from commercetools CEO Andrew Burton, Co-Founder Dirk Hoerig, Chief Product Officer Shiri Mosenzon Erez, Chief Customer Officer Eric Speciel, and CMO Jen Jones, alongside executives from PetSmart, Sephora, Google Cloud, L.L.Bean, Liverpool, Bausch + Lomb, and more. Across two days of programming, attending industry leaders, developers, and decision-makers can expect practical conversations and sharp perspectives, hands-on learning, and boundary-pushing ideas. Attendees can expect sharp perspectives on the rise of agentic commerce, the convergence of B2B and B2C, and how enterprises are redesigning their approach to speed, scale, and customer connection. Following last year’s sold-out debut, Elevate has quickly become a proving ground for commerce innovation.
commercetools, the most versatile platform for enterprise commerce innovation, today introduced commercetools Payment Hub, a new destination that gives enterprises full control over their payment strategy –– without the excessive fees charged by other commerce platforms that double as payment providers. commercetools has also expanded its partnership with Stripe, a financial infrastructure platform for businesses, as the first of several global payment service providers (PSPs) to integrate with Payment Hub. commercetools Payment Hub is designed to offer enterprises unmatched flexibility, cost savings, and freedom of choice — eliminating the premium fees imposed by bundled payment models. Unlike commerce platforms that force merchants into proprietary payment systems and take a percentage of gross merchandise value (GMV), commercetools Payment Hub allows businesses to negotiate directly with leading PSPs, reducing costs and improving profitability. With pre-built integrations and a simplified setup process, enterprises can integrate and go live within minutes, removing the complexity of payment orchestration — often one of the most challenging aspects of eCommerce.
commercetools today announced the appointments of Shiri Mosenzon Erez as Chief Product Officer and Eric Speciel as Chief Customer Officer. Mosenzon Erez brings over 15 years of product leadership experience to the company, most recently serving as Chief Product Officer at Ocado Technology. There, she spearheaded advancements in eCommerce logistics and supply chain solutions, scaling AI and robotics platforms, and delivering exceptional customer value across global markets. At commercetools, Mosenzon Erez will focus on the development of commercetools’ best-in-class composable commerce products. Mosenzon Erez will lead the evolution of its best-in-class composable commerce products, driving innovation through new features and applications while iterating on existing offerings to meet emerging customer needs and capitalize on market opportunities. Eric Speciel joins commercetools as Chief Customer Officer, bringing over 25 years of global leadership experience across SaaS companies like PTC, Zuora, and Rapid7. Known for scaling teams and driving customer-centric strategies, Eric has consistently delivered value through deep customer partnerships and transformative business outcomes. Eric will focus on strengthening customer relationships and ensuring businesses unlock the full potential of Commercetools' innovative solutions. His approach emphasizes aligning strategic business goals with technical solutions to help customers lead their industries with confidence.
commercetools today announced commercetools InStore — a new application that brings commercetools Composable Commerce’s capabilities into physical stores, unifying operations and breaking down channel silos. With this addition, commercetools now lets enterprise retailers deliver seamless, consistent shopping experiences across all channels: online, offline, and everything in between, all powered by a single, flexible platform. Legacy systems have long hindered retailers by creating inefficiencies, inconsistent customer experiences, and missed opportunities. According to Forrester, only 6% of companies deliver “very consistent” omnichannel purchasing experiences. Challenges such as fragmented inventory data, misaligned pricing and promotions, and limited in-store personalization prevent retailers from delivering seamless shopping experiences that drive revenue and loyalty. With the introduction of commercetools InStore, commercetools eliminates these barriers by unifying operations on a single, composable platform. For existing commercetools customers, InStore removes the need for redundant integrations, enabling real-time inventory updates, seamless cross-channel workflows, and personalized in-store experiences. It’s the first and only unified commerce platform that bridges customer experience gaps across all touchpoints while offering unmatched flexibility and scalability.
commercetools, a global commerce company and the leader in digital commerce, today announced the appointment of Matt Tuel as Chief Operating Officer (COO). In his new role, Tuel will oversee global operations with a focus on enhancing operational efficiency, driving strategic growth initiatives, streamlining processes, and fostering cross-functional collaboration to help customers redefine their commerce experiences. Tuel was recently COO at Profitero, a SaaS commerce company that was acquired by Publicis Groupe. Prior to Profitero, Tuel held leadership roles at Logentries and Affiinova, which were acquired by Rapid7 and Nielsen respectively. Tuel will report directly to commercetools CEO, Andrew Burton. commercetools co-founder Denis Werner, who previously held this title, will increase focus on his impact assuming the role of Chief Information Security and Compliance Officer (CISCO), reinforcing commercetools’ commitment to data security and customer trust. In this capacity, he will focus on strengthening commercetools’ cybersecurity framework and ensuring rigorous data protection protocols to meet the evolving needs of global commerce. Additionally, commercetools welcomes Gireesh Sahukar as Vice President of Implementation and Customer Solutions. Sahukar joins from Dawn Foods where he led the company’s customer-facing initiatives, and founded the Digital Innovation Hub to drive long-term digital strategy for the 100-year-old global baking ingredients manufacturer.
commercetools Named a Leader in 2024 Gartner®️ Magic Quadrant™️ for the Fifth Year in a Row commercetools, a global commerce company and the market leader in composable commerce, today announced it has again been positioned as a Leader in the Gartner Magic Quadrant for Digital Commerce. This is the fifth consecutive year the company has been recognized. Through its market-leading products and solutions, commercetools enables some of the most world-renowned enterprises, including Audi, NBCUniversal and Sephora, to increase commerce revenue, and build and run outstanding shopping experiences with simplicity, scale and speed. Further, in addition to being ranked first in composability in IDC’s recent market report, Gartner also recognized commercetools for its digital commerce product. This acknowledgment comes during a year of strategic growth for commercetools. The company appointed new CEO Andrew Burton, expanded the availability of its products, launched multiple new solutions including commercetools for Healthcare – the first composable commerce solution that securely processes PHI under a BAA framework, and hosted its inaugural conference, Elevate - The Global Commerce Summit.
In July 2024, commercetools welcomes Andrew Burton as its new CEO! Burton succeeds Dirk Hoerig, co-founder and CEO of commercetools, who will remain on the Board and transition to the role of Chief Innovation Officer (CIO). In his new position, Hoerig will grow key customer and partner relationships, drive product innovation and advance the company’s thought leadership.
