I applied through university. The process took 1 day. I interviewed at Equitable Advisors (West Los Angeles, CA) in Dec 2011
Interview
Applied for a semester-long internship through college job board.
A hiring manager emailed me promptly and scheduled an interview. The interview took about 20 minutes, very casual, basically was asked why I'm interested in interning at a life insurance company, why I think I can do the job, etc. I heard back within a week.