Pottery Barn Associate Manager interview questions

I found the job on the company's website and submitted a lengthy application. When I followed up with the store, I was told that they don't receive applications through that pipeline. Not a good practice! I did have a phone interview, but was ultimately told they prefer to hire people currently working in the industry. I have 10+ years specialty retail management experience. For the past 4 years I have been teaching merchandising, preparing students for careers in the industry, at the University level.