I applied online. The process took 4 weeks. I interviewed at Upgrow (San Diego, CA) in Sept 2024
Interview
The first round was a screening call to make sure that your work experience matches that of the job. The second round is meeting with the PPC manager, where he assesses your skills and abilities. The last round is an assessment to build out a campaign for a client, followed by a meeting with the cofounders where you present your assessment to them. Be prepared to get lied to when asking if there were any outstanding concerns or any experience they felt you were lacking to move forward. They provided 0 feedback to the question, which gives you a false sense of hope that you are a good fit for the company. You feel like you waste your time interviewing here.
Interview questions [1]
Question 1
What is a KPI that you look at in terms of how well an account is doing?
I applied online. The process took 2 weeks. I interviewed at Upgrow
Interview
I made it through three interviews, the last one being a presentation which was very negative. If you interview for these roles, you know that a shady thing agencies like to do is make you build out an account and then just ghost you, taking whatever insight you provided and leaving you nothing.
I don't know if that was Upgrow's intention, but I had built out a skeleton frame of an account and went through it to explain my thought process. So instead of building out every ad group and ad, I said "here's how I would build out ad groups, and I'd have this many ads based on X and Y" using only one ad group and ad as an example as well showing the other campaign setups (pmax, DSAs, etc.). But then it became more clear that they seemed to have wanted me to build an entire account, hours of unpaid work.
What was very uncomfortable was that Danny seemed to have thought I made a mistake in setup, but in reality, he had a wrong understanding of a bid strategy worked. I knew he was mistaken, and I verified I was correct after the interview, but it felt like in that moment, he had lost confidence in me as a candidate and I was unable to redeem myself, all for a technical misunderstanding that he had.
Danny also had a negative reaction when I said I had simply used the official Google and Youtube sales channel in shopify to sync products to merchant center, and used Google Sheets for additional feeds for adding product data. I've worked successfully with many ecommerce businesses and I still don't know what the hang-up was on this. I have experience with tools like feedonomics, but most of who I've worked with hasn't had enough skus to really warrant their use and not using them in those cases certainly isn't a handicap.
The worst thing however was no follow-up. It's very unprofessional and disrespectful to take hours and hours of a candidate's time and then, when they decide someone is not a candidate, not even inform of them of their decision.
If interviewing, my advice would be to firm on what you will do for the presentation. Do not give them free work.
Candidate is required to submit a one way video interview and answer a very lengthy questionnaire, in addition to speaking with their screener before interviewing with one of the key decision makers. My interviewer was late to the scheduled meeting. He did not offer an apology or explanation for the wait. Instead of asking me standard or prepped questions, he started reading off my resume for each question. One of the questions literally was ‘and what about the next one’ which showed there was no genuine interest in learning about my skills and experience and he was just trying to eat up our time. It was probably one of the worst interview experiences I’ve had. He seemed very disengaged like he was trying to get it over with and I sensed that attitude right from the start. What I don’t understand is- if you have no genuine interest in speaking with me - why waste each others time? Candidates beware that at least one of the founders lacks core professionalism and communication skills. I do not recommend.