I was referred for the intern position by a former employee, so I did not have to submit a formal application. There were 3 interviews, 2 with a higher-up in Marketing and 1 with a higher-up in Strategy. The first interview was a typical phone screening, gauging interest and knowledge in Tech. The next 2 interviews focused on strategy, asking me directly what ideas I had for strengthening Marketing efforts, especially online. One interview was a Skype call that lasted 1 hour.