- Client Relationship Management (working across all levels and personalities, managing expectations, and your approach to resolving client problems) - Selling Experience (pitching to clients, telling stories with data and developing digital strategies to drive revenue) - Product Expertise & Industry Landscape (articulating Twitter's value prop, showing awareness of trends in digital ad space, and basic knowledge of Twitter's business) - Teamwork & XFN Collaboration (querying your experience working across internal teams, your working style and how you build relationships with teammates) - Culture / Personality (gaging your motivations for working at Twitter and this is a great time to share impact you've had outside your core role and connect that to Twitter's mission or initiatives they've done)