Activity Superstore Snapshot
The Activity Superstore's mantra might be "Don't dream it, do it!" The company offers a wide range of recreation- and sports-based activities, including bungee jumping, snow boarding, horse riding, and various "extreme" sports. While most activity vouchers cost less than £250, selected offerings (such as driving laps in a Formula One race car), cost more than £1,000. The company targets individuals, groups, and businesses, which might purchase activities as employee rewards or team-building events. It also offers retailers (Argos, Birthdays, WH Smith) white-label services, so vouchers can be branded under the retailer name. Adventure-sports enthusiast Angus Grahame founded The Activity Superstore in 1997.