Pros
Multiple tools to help identify potential new Healthcare Verticals and Prospects (Specialty Care, Primary Care, Behavioral Health, Senior Care, Hospitals, Medical Clinics and other Providers/Prospects). -Multiple tools to help identify Primary Stakeholders at Practices (C-Suite, Physician Owners, Corporate Owners) and Contact Information
Cons
Breaking a new territory with no Media Assets in that territory yet being held to a comparison with other territories that have Media Assets makes internal assessment difficult. Little Strategic guidance (Verticals and Value Propositions) is provided. I am left to discover these on my own. No "Road Map" for success. The company has never entered a Market where they have no Media Assets. I am alone selling digital consultancy only. This is fine but it would be helpful to have peers to work in collaboration with.