Apply Digital Reviews

3.6

62% would recommend to a friend

(135 total reviews)
avatar

Dr. Ali Alkhafaji

69% approve of CEO

56% positive business outlook

Apply Digital has an employee rating of 3.6 out of 5 stars, based on 135 company reviews on Glassdoor which indicates that most employees have a good working experience there.

Reviews by job title

135 reviews
3.0
9 Nov 2021

It depends

Recommend
CEO approval
Business outlook

Pros

I think they nailed the people culture over at apply in general. It's easy to get along with anyone in any department.

Cons

Firstly, salary. Compensation is average, but below average if you're a senior level IC. They wouldn't budge past 100k, and given the competitive nature of the current job market, you can easily find a better compensation package with more interesting work. Secondly, regarding work, it depends. It's a consulting shop, so it varies from client to client. My experience might not be representative, but for those interviewing and are aware they might be placed on the same client, please keep reading. In my short time there, I was placed on a team working for a big Canadian telecom company, and good luck trying to get anything done with them. Initially, I was blinded with excitement, but I could only tolerate the lack of process and understanding of what it takes to ship a product end to end. From a product side, there was constant scope creep, deadlines that never moved, and more meetings than you can ever dream of that never resulted in anything productive because of the constant scope creep. 4 hours of meetings one day, and the next week it doesn't matter, because the scope got flipped upside the head and you start over your mental model of the product. It was infuriating starting each week knowing that whatever I sat through before, was just a waste of my time and effort. The engineering side of things was just as busted, unfortunately. The idea of being a senior at a consulting shop is a unfavorable, and implementing ideas that will help the client's product in the long run is a losing battle. Good luck trying to walk into a codebase that isn't fundamentally yours, and try to change things that would potentially benefit the entire team. You'd get a better reaction calling a stranger's baby ugly. My manager at the time told me that we are a "big feature team", and tackling tech debt was basically seen as a taboo because it isn't noticeable to the client. To a degree, I understand the merit, but eventually tech debt at any company will drown engineers and grind product development to a halt. Along with a lack of concern for tech debt, releases for code were absurdly delayed, where a single release was deployed once a month, no more. Given that no tech debt was tackled, and we could only release once a month, all that did was create a backlog of bugs that further grinded development to a halt. There was also a test coverage quota to hit X %, but any test that was written for the front end was just a dummy snapshot of a component saying "it renders", which fundamentally means, there were no tests that did anything. What all the above boils down to is: You work on "big features", but VERY minimal work will be done on tech debt. You will release these big features once a month maybe, and since you can't tackle tech debt, you can't go back and refactor or test existing logic. As a result, this creates a backlog of bugs, puts an enormous pressure on QA, and you start fixing bugs. Bugs end up taking a priority, but you still have the same deadline for your "big feature". You squash the bugs, hope QA says it's okay, and rinse and repeat. This process will drive anyone who has any experience as an engineer over the edge. Looking back at this experience, it was an eye opener to me. Because, looking back at it, I know what to look for now when I look for new work so I never have to experience that ever again. I strongly urge you to question why you would want to work for this specific client if you are interviewing at Apply. I would strongly suggest you ask to be placed on a different team.

2.0
28 June 2022

A mixed bag

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

- High salary - Work from home - Flexible hours - Decent benefits - Excellent People/HR team

Cons

- Projects are poorly organized - Client Services team/Project Managers/Product Managers cause problems. They often poorly communicate project goals and expectations between the client and in-house team. They regularly cave to unreasonable client demands which makes life miserable for Developers and Designers. They make decisions which, if they eventually end up upsetting clients, they will blame the outcome on Developers and Designers. - Uninspiring work - No RRSP employer contribution

1.0
10 Mar 2025
Recommend
CEO approval
Business outlook

Pros

Majority of existing employees who were not in leadership or senior management roles were amazing and talented folks to work with (excluding new hires.

Cons

Apply Digital markets itself as a company with a vibrant culture and a focus on growth. However, my experience was far from that. The reality is a stark contrast to the promises made during the hiring process. The most significant issue stems from a severe lack of experienced leadership, particularly in people management. Many leaders appear to lack basic skills in guiding and developing their teams. This has resulted in a noticeable decline in the quality of work and a demoralized workforce. Instead of investing in their existing employees, the company seems to prioritize rapid, and often ill-advised, hiring. This leads to a revolving door of new hires, with a staggering number being let go within six months. This constant churn is incredibly disruptive and speaks volumes about the company's inability to properly vet and onboard talent. Client satisfaction also suffers. The company consistently overpromises and underdelivers, creating a stressful and unsustainable work environment. When employees seek guidance or opportunities for growth, they are often met with indifference or even removed from projects, rather than supported. Furthermore, a culture of defensiveness prevails. Constructive criticism is not welcomed, and there is a general unwillingness to help team members grow and improve. If you're looking for a company that genuinely invests in its people and delivers on its promises, I would strongly advise looking elsewhere. The disconnect between the company's marketing and the actual employee experience is significant.

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Glassdoor has 166 Apply Digital reviews submitted anonymously by Apply Digital employees. Read employee reviews and ratings on Glassdoor to decide if Apply Digital is right for you.