Needs Clearer Communication and Stronger Organization
Pros
I worked in the Marketing and Communications department at Baker University and genuinely enjoyed collaborating with students, faculty, and staff across campus. The campus community is made up of caring people who believe in the university’s mission, and several colleagues in the department were talented, thoughtful, and committed to producing high-quality work. When expectations were clear, the projects were both rewarding and creative. Baker University has strong people and significant potential across campus.
Cons
The Marketing and Communications department would benefit from greater consistency and organization. Priorities often shifted without clear explanation, and meetings were occasionally canceled or rescheduled with little notice. Communication from leadership could be more transparent and proactive, particularly when it comes to setting expectations and providing feedback. There was also a reliance on AI that often felt unnecessary and, at times, detracted from the quality of the final product. Direction on projects was frequently unclear, and internal systems and tools were not always used effectively, or in some cases at all, which led to confusion, additional work, and an overall challenging work environment. The department would benefit from clearer structure and more consistent communication to better support staff success. With greater transparency and consistency from leadership, it could become a much stronger and more positive environment for employees and in supporting other departments across campus.
