Brooklinen Reviews

Leadership. Since the new C-suite was hired, the company has shifted from a people-first organization to a profit-above-all-else operation, and it shows at every level. Decision-making feels reactive, teams are pitted against each other when revenue is poor, and blame is placed on individual senior managers or directors instead of reassessing the brand strategy, customer insights, or long-term positioning. The target customer has shifted away from the vibrant, city-dwelling young professional audience that made the brand unique, toward a narrower, older, wealthier suburban demographic—eroding the brand’s original values and energy. Tenured employees, especially those who worked their way up internally, are undervalued and frequently overlooked for leadership opportunities in favor of outside hires. This has eroded the culture and stripped away much of what once made Brooklinen a great place to work. Pay is underwhelming. Raises generally are around 2-3%, with top performers maybe getting up to 4–5% (and can be as low as 0.5%), and internal promotions tend to fall at the lower end of salary bands, while new hires are brought in at higher rates. Only directors and above are eligible for bonuses, reinforcing the lack of investment in junior and mid-level staff. The one-time bonus given in early 2025 was appreciated but not a recurring benefit.

C-suite plays favorites strongly in favor of those who have been with the company since the beginning. No clear direction on company goals and they sometimes will make decisions without context that affect lower level employee's workloads and sometimes even career trajectories. DEI is minimized and often ignored in favor of profit. Most (if not all) diversity initiatives and efforts come from the people of color at the company with minimal support from management. Many things are treated like fire drills contributing to high stress and longer hours, particularly for middle and upper management. Significant employee turnover in the last year, little room for growth.