10 June 2026
Butterfly London Reviews
3.4
55% would recommend to a friend
49% positive business outlook
Butterfly London has an employee rating of 3.4 out of 5 stars, based on 27 company reviews on Glassdoor which indicates that most employees have a good working experience there.
Reviews by job title
27 reviews
3.0
21 May 2024
Recommend
CEO approval
Business outlook
Pros
A family atmosphere which was mainly a positive but did have its drawbacks. Made great friends there.
Cons
Limited range of differing project experience
3.0
24 Mar 2024
Recommend
CEO approval
Business outlook
Pros
Innovative Culture: Butterfly fosters an incredible culture of innovation and creativity, emphasizing passion, quirkiness, and groundbreaking solutions. This environment is not just about work; it's about living the ethos of creativity and mutual respect. Learning and Growth: It offers a nurturing space for strategists to learn, discover, and grow. The company values personal development and provides ample opportunities for employees to enhance their skills and careers. High-Profile Project Work: Working on assignments for major blue-chip clients, Butterfly's projects challenge the status quo and are set to define the future of these organizations. The company punches above its weight, showcasing the capability to deliver exceptional results. Founders’ Dedication: The founders' deep emotional investment in Butterfly is palpable. Their care for the company transcends typical business concerns, aiming to create a meaningful and impactful organization.
Cons
Emotion-Led Decision Making: The emotional attachment of the founders, while a strength in building culture, often hinders strategic business decisions. This approach has led to missed opportunities for scaling and maturing the company effectively. Operational Challenges: A series of poor strategic decisions, often going against leadership advice and failing to invest at crucial times, threatens the company's sustainability and growth. Employee Burnout and Erosion of Culture: The intense demand on top performers, driven by the founders’ desire to extract maximum effort, has not only led to feelings of resentment and lack of support among key staff members but has also contributed to an erosion of the once vibrant and nurturing company culture. This erosion reflects a shift away from the mutual respect and care that defined the workplace, undermining the sense of community and belonging that was once Butterfly’s hallmark. Need for Leadership Evolution: For Butterfly to survive and thrive, a significant shift is necessary. The founders need to step back and entrust the talented individuals they've hired, moving towards a more strategic and less emotionally-driven management style.
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