I honestly don't think that Choose suffers from the pressure of startup anymore than others do. Early stage venture is tough. Companies under pressure from investors and, quite frankly, ourselves, can run too hot, get ahead of ourselves, cut corners, or lose focus. Any of those debts incurred only compound down the road to create a sometimes difficult challenge for the team. I've experienced adversity at every startup I've participated in over the past 20 years. It always sucks, but we keep coming back because it's what we do, on occasion fooling ourselves into thinking that such adversity was confined to our last attempt.