The owners are too involved in the day-to-day minutia, which hinders progress and holds things up. They are very emotionally attached to the properties and unable to see the resort through the eyes of guests and how they experience it. This makes it difficult for them to see many of the flaws that exist on the properties and the room for improvement. The newly appointed COO doesn't seem to have the adequate training, guidance, nor ability to successfully position the company as a leader among its many competitors in the resort/hospitality industry in Jamaica.