E-Cigarette Direct Reviews

4.5

91% would recommend to a friend

(38 total reviews)

Jon Nelsey

89% approve of CEO

90% positive business outlook

E-Cigarette Direct has an employee rating of 4.5 out of 5 stars, based on 38 company reviews on Glassdoor which indicates that most employees have an excellent working experience there. The E-Cigarette Direct employee rating is 27% above average for employers within the Retail and wholesale industry (3.5 stars).

Reviews by job title

38 reviews
5.0
7 July 2022

Brilliant company

Recommend
CEO approval
Business outlook

Pros

Easy access to higher management, who are very open and friendly with you. If something cant happen, theres always a valid reason. Everyone seems like theyre friends in this company, fantastic values and work environment. We are trusted, and upper management are far from overbearing. On a personal level, they have done a lot for me. When I first started working here, I was not very well. My store manager was phenomenal with me, and helped me through every down I had. Becoming one of my best friends. I messed up a lot, I would have fired me in the first year due to my condition at the time. Even through that they were patient with me and have moulded me in a healthier better person. I hope now I am thought of as one of the most trusted sales assistants for E Cigarette Direct. Also, only a few months into my job a dream opportunity came up, which meant 3 weeks away from the store. They saw how much it meant to me, and let me have it. I am forever in their debt for letting me do that thing, I don't think any other company would have allowed it. If viable, hours are extremely flexible, if they can work it into the rota somehow, its sorted. Everyone works together in stores to work out which hours of work are best for them. Thank you E Cigarette Direct, you’ve improved me tenfold.

Cons

I can’t think of many, its such a relaxed environment full of trust. I am left to my own devices, and in turn I feel like I can sell vapes at my best! I see some complaints about lone working, but I am a but of an introvert so I don’t mind that! Some people find opportunities moving up through the company to be extremely limited, but for me who can only do the hours allotted due to other commitments, it works perfectly. The training on classroom is very dull, but its infrequent so its not an issue.

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E-Cigarette Direct Response
3y
Wow! Thank you for taking the time to leave us such an extensive review. Our company has grown so much since we started in 2008 and it’s great that you feel the close family-friendly environment has been maintained. Our senior management teams are very approachable and are always keen to keep in touch with all our staff and hear their feedback. When we have such great employees we try our very best to support them. We understand that people have medical conditions, busy lives and big dreams….. if we can arrange for staff to take time out to chase their dreams we will always do our best to accommodate! At E Cigarette Direct we are always exploring opportunities for our employees to develop their careers with us and we welcome the chance to discuss their aspirations. Thanks for your feedback about mandatory compliance training which is issued on Google Classroom. We appreciate it isn’t always the most scintillating! We do try our best to make the topics engaging and tailor to different learning styles. If you have any ideas on how we can improve on this, the HR team would truly love to hear from you so we can make improvements. We hope that you continue to enjoy your career with us. If you ever need anything please let us know!
4.0
27 Aug 2025

Good

Recommend
CEO approval
Business outlook

Pros

Good discount and great teams

Cons

boring if quiet and training is a mission

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E-Cigarette Direct Response
10mo
Thank you so much for taking time to share your feedback with us. It’s lovely to hear that you appreciated the staff discount and enjoyed being part of a great team. We also appreciate your comments on training and quieter periods. We’re always looking at ways to make training more engaging and efficient, and your feedback helps us improve that experience. During quieter times, we encourage staff to use the opportunity for development, but we’ll continue working on ways to keep things more varied. Your comments really help us as we continue to improve, so we truly appreciate you taking the time to share them.
5.0
30 Sept 2024

Great people

Recommend
CEO approval
Business outlook

Pros

Relaxed working environment, helpful management

Cons

Lone working, more responsibilities than your average customer advisor, essentially do a supervisors role in other stores with out the pay at times

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E-Cigarette Direct Response
1y
Thank you for sharing your feedback. We're glad to hear you appreciated the relaxed working environment and the support from our management team. We understand your concerns regarding lone working and role responsibilities. Due to the nature of our smaller teams, lone working can sometimes be necessary, but we are committed to ensuring our staff feel supported. Your input helps us identify areas for improvement, and we value your contribution to making our workplace better.
Viewing 1 - 3 of 38 Reviews

Glassdoor has 38 E-Cigarette Direct reviews submitted anonymously by E-Cigarette Direct employees. Read employee reviews and ratings on Glassdoor to decide if E-Cigarette Direct is right for you.