Emma (UK) Reviews

3.8

72% would recommend to a friend

(24 total reviews)

Edoardo Moreni

79% approve of CEO

73% positive business outlook

Emma (UK) has an employee rating of 3.8 out of 5 stars, based on 24 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Emma (UK) employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.9 stars).

Reviews by job title

24 reviews
5.0
16 June 2026
Recommend
CEO approval
Business outlook

Pros

The biggest pro for me is the lack of corporate structure; there's less bureaucracy and more trust. I have direct channels to the CEO, and I'm not restricted by a narrow job description. I have the chance to contribute in different areas; everything feels collaborative, and I don’t feel like I’m being micro-managed. That gives me a real sense of responsibility when it comes to getting the work done, rather than feeling infantilised. It has allowed me to grow my skill set because I’m trusted to work at my own pace, which has actually encouraged me to work harder and faster than I would in an environment where I felt constantly stressed or pressured by unrealistic standards of perfection. The workload can be heavier on some days, but again, you’re given ownership over how you manage it. On quieter days, I’m able to catch up on any outstanding tasks as well as find new ones. As someone who has managed web development projects before, I’m really happy that I’m able to contribute beyond customer service. I get to help with things like writing copy for webpages, spotting errors, troubleshooting issues, and constantly working on improving the product, rather than feeling limited to just customer service. The office feels relaxed, and I also get the chance to take on different tasks outside of my main role. Customer service is a small part of that, but I’m not limited to just one area. There is always room for growth and expansion within my role, and I feel like a level of ownership is encouraged in a way that feels similar to a more senior position. I’ve worked in environments in the past where you weren’t really treated like an adult, or where your character could be judged from one small interaction right from the start. Here, I feel like I’m given the space to prove my work ethic and develop naturally, which makes a big difference. I also communicate a lot with the developers and designers, and I feel like my ideas are genuinely heard. There is always a constant element of learning involved, which may not be the perfect fit for everyone, but it definitely is for me. Everyone has been super friendly as well, and I feel comfortable reaching out whenever I have questions. There are also socials and office lunches, which is very generous.

Cons

I honestly haven't had any problems :)

1.0
7 June 2026
Recommend
CEO approval
Business outlook

Pros

Friendship among employees comes easy because they are all nice people. People in the engineering team are professional (I don't know well enough to speak for the other teams). Higher workload does mean you do more developing exercises. I think there's less fun in developing now due to the strong encouragement on agentic coding, but if one finds fun more in the outcome (new features in the App), then it is a pro.

Cons

I decide to list some, though small but not insignificant, factual points that I think are cons, instead of to summarise the company or to judge what the management believes. - Dev: Delegating nearly all work to AI becomes necessary, because otherwise it's very hard to meet deadlines. - It's 9 hours in office and 30min lunch break. Never heard of people being punished when they take longer break, but people control their lunch time because of that and the workload. - The CEO enforces the 5-day in office policy, including when for example there are tube strikes. - Emma pays little attention to the HR platform they use. CTO misses holiday requests often. The website displays wrong remaining holidays (well known by management) and wrong employee positions. - CEO occasionally sends Slack messages to add or "remind" of company policies that are not in the written company policies. Examples are "have Slack on your phone" and "no more paid sick leave if in probation". - When replying to an earlier Glassdoor review, the CEO publicised the former employee's name even though the review was anonymous. - Employees come and go too quickly. I was genuinely curious about how the C?O reflects on this. It's a little saddening. It also creates challenges in having a steady work progress and I believe, if that slowdown didn't show, the employees' very hard work compensated it, to which, I dare say many will agree, that the CEO didn't give enough recognition while he fixed his eyes on the charts—those same charts he put on TV every month when injecting confidence to staff that the growth had been strong and would be stronger if everyone keeps on the hard work.

avatar
Emma (UK) Response
3w
Thank you for sharing your feedback and for recognising the quality of the team and the professionalism of the engineering group. We are a high-growth company and we know that pace, expectations and ways of working need to be balanced with clarity and good internal processes. We have taken this feedback seriously. Some of the points raised relate to areas we are actively improving, including clearer documentation of company policies, better HR processes, and more consistency in how information is maintained across our systems. We do ask our team to work from the office five days a week, as we believe this helps us move faster and collaborate more effectively, especially at our current stage. That said, we recognise the importance of communicating expectations clearly and applying policies consistently. We appreciate the contribution of everyone who has worked at Emma and wish you all the best in your next role.
1.0
2 June 2026

Work Hard, Stay Quiet, Don't Expect Much Back

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Smart colleagues and good product

Cons

This is not a company for everyone. If you are looking for a place where work becomes your primary focus in life, where long hours and constant availability are expected, and where personal boundaries are often secondary to business priorities, then you may enjoy the environment. However, if you value work-life balance, autonomy, respect, transparency, and being treated as a professional adult, I would strongly recommend looking elsewhere. The company speaks frequently about ownership, but in practice there is very little real ownership. Decision making is highly centralized, and employees are often held accountable for outcomes without being given the authority to make meaningful decisions. Responsibility is delegated; control is not. The leadership style is heavily top down. Employees are expected to execute, not challenge. Independent thinking and initiative are often encouraged in theory but can be difficult to exercise in practice when key decisions are concentrated at the top. Despite frequent references to culture, I struggled to see much evidence of one. The office atmosphere is unusually quiet, with very little social interaction or open discussion. Rather than feeling collaborative and energizing, the environment often feels tense and cautious. People appear more focused on avoiding mistakes than on sharing ideas. Perhaps the most disappointing aspect was the lack of appreciation for the people who drive the company's success. Employees are expected to give a great deal of themselves to the business, but the same level of loyalty, trust, and respect does not seem to be returned. Many people work extremely hard, take on significant responsibility, and make personal sacrifices, yet can still feel easily replaceable. The culture seems to reward unquestioning commitment above all else. If you are prepared to make Emma the centre of your life, you may fit in well. If you believe work should be one part of a balanced life, you may find the experience frustrating. One recurring frustration was the gap between what was communicated and what was ultimately delivered. Commitments, expectations, and future opportunities were sometimes discussed with confidence, only for the outcome to change later without clear explanation. Over time, this made it difficult to trust that verbal assurances would translate into action. Communication from leadership could also feel highly selective and situational. Decisions were not always explained transparently, and employees were often left trying to reconcile conflicting messages. This created an environment where people became cautious about relying on what they were told and instead waited for things to be formally documented before believing them. Trust is one of the most important ingredients of a healthy company culture. In my experience, trust was frequently undermined by inconsistency between words and actions. Additional note: The CEO placed a surprising amount of pressure on current employees to post positive Glassdoor reviews, he is aware that if employees were honest there wouldn't be a single positive review!

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Glassdoor has 27 Emma (UK) reviews submitted anonymously by Emma (UK) employees. Read employee reviews and ratings on Glassdoor to decide if Emma (UK) is right for you.