Not for everyone - Software Engineer Emma (UK) Employee Review

1.0
7 June 2026
Recommend
CEO approval
Business outlook

Pros

Friendship among employees comes easy because they are all nice people. People in the engineering team are professional (I don't know well enough to speak for the other teams). Higher workload does mean you do more developing exercises. I think there's less fun in developing now due to the strong encouragement on agentic coding, but if one finds fun more in the outcome (new features in the App), then it is a pro.

Cons

I decide to list some, though small but not insignificant, factual points that I think are cons, instead of to summarise the company or to judge what the management believes. - Dev: Delegating nearly all work to AI becomes necessary, because otherwise it's very hard to meet deadlines. - It's 9 hours in office and 30min lunch break. Never heard of people being punished when they take longer break, but people control their lunch time because of that and the workload. - The CEO enforces the 5-day in office policy, including when for example there are tube strikes. - Emma pays little attention to the HR platform they use. CTO misses holiday requests often. The website displays wrong remaining holidays (well known by management) and wrong employee positions. - CEO occasionally sends Slack messages to add or "remind" of company policies that are not in the written company policies. Examples are "have Slack on your phone" and "no more paid sick leave if in probation". - When replying to an earlier Glassdoor review, the CEO publicised the former employee's name even though the review was anonymous. - Employees come and go too quickly. I was genuinely curious about how the C?O reflects on this. It's a little saddening. It also creates challenges in having a steady work progress and I believe, if that slowdown didn't show, the employees' very hard work compensated it, to which, I dare say many will agree, that the CEO didn't give enough recognition while he fixed his eyes on the charts—those same charts he put on TV every month when injecting confidence to staff that the growth had been strong and would be stronger if everyone keeps on the hard work.

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Emma (UK) Response
3w
Thank you for sharing your feedback and for recognising the quality of the team and the professionalism of the engineering group. We are a high-growth company and we know that pace, expectations and ways of working need to be balanced with clarity and good internal processes. We have taken this feedback seriously. Some of the points raised relate to areas we are actively improving, including clearer documentation of company policies, better HR processes, and more consistency in how information is maintained across our systems. We do ask our team to work from the office five days a week, as we believe this helps us move faster and collaborate more effectively, especially at our current stage. That said, we recognise the importance of communicating expectations clearly and applying policies consistently. We appreciate the contribution of everyone who has worked at Emma and wish you all the best in your next role.

Explore other reviews about Emma (UK)

5.0
16 June 2026
Recommend
CEO approval
Business outlook

Pros

The biggest pro for me is the lack of corporate structure; there's less bureaucracy and more trust. I have direct channels to the CEO, and I'm not restricted by a narrow job description. I have the chance to contribute in different areas; everything feels collaborative, and I don’t feel like I’m being micro-managed. That gives me a real sense of responsibility when it comes to getting the work done, rather than feeling infantilised. It has allowed me to grow my skill set because I’m trusted to work at my own pace, which has actually encouraged me to work harder and faster than I would in an environment where I felt constantly stressed or pressured by unrealistic standards of perfection. The workload can be heavier on some days, but again, you’re given ownership over how you manage it. On quieter days, I’m able to catch up on any outstanding tasks as well as find new ones. As someone who has managed web development projects before, I’m really happy that I’m able to contribute beyond customer service. I get to help with things like writing copy for webpages, spotting errors, troubleshooting issues, and constantly working on improving the product, rather than feeling limited to just customer service. The office feels relaxed, and I also get the chance to take on different tasks outside of my main role. Customer service is a small part of that, but I’m not limited to just one area. There is always room for growth and expansion within my role, and I feel like a level of ownership is encouraged in a way that feels similar to a more senior position. I’ve worked in environments in the past where you weren’t really treated like an adult, or where your character could be judged from one small interaction right from the start. Here, I feel like I’m given the space to prove my work ethic and develop naturally, which makes a big difference. I also communicate a lot with the developers and designers, and I feel like my ideas are genuinely heard. There is always a constant element of learning involved, which may not be the perfect fit for everyone, but it definitely is for me. Everyone has been super friendly as well, and I feel comfortable reaching out whenever I have questions. There are also socials and office lunches, which is very generous.

Cons

I honestly haven't had any problems :)

5.0
1 June 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

I've had a genuinely positive experience working at Emma so far. Like any startup, the environment is fast-paced and there are high expectations, but that's part of what you sign up for when joining a growing company. For me personally, I enjoy working in the office five days a week. It gives me structure, helps me stay focused, and allows me to collaborate closely with colleagues. I understand that style of working isn't for everyone, but it's something I've found beneficial for me. One thing I've particularly appreciated is the opportunity to learn and develop. I've worked in a lot of environments where micromanagement made it difficult to grow, but thankfully that hasn't been my experience here. I've been trusted to take ownership of my work while still receiving support when I need it. I also appreciate my manager who has been open to feedback, and I've found that suggestions and ideas are actually listened to. The people are also a huge part of what makes Emma a good place to work. My colleagues are not only genuinely kind and supportive, but they're also incredibly hardworking. I'd like to give a special shout-out to the Founder's Associate and the Fin Crime Analyst, both of whom have been fantastic to work with. They consistently go above and beyond to support those around them, are always willing to share their knowledge, and help create a positive and collaborative environment. Their professionalism, kindness, and dedication make a real difference to the day-to-day experience of working here. There's a strong culture of wanting to do great work and continuously improve, which creates an environment where you can learn a lot from the people around you. Working in a startup isn't always easy, but if you're someone who enjoys moving quickly, taking on responsibility, and being part of a team that's ambitious and driven, it can be a very rewarding experience. I'm grateful for the opportunities I've had so far and look forward to continuing to grow here. I hope that in sharing my experience, it helps others understand what it's like to work at Emma and encourages people who thrive in a fast-paced environment to consider joining the team.

Cons

Startup environment means things move quickly and priorities can shift. Working 5 days a week might not also be for everyone, but I’d love to see more team building opportunities for my colleagues and I to connect beyond the work.

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