Pros
Working at 1minus1 has been a great experience for me. I've had a lot of creative freedom, which has helped me grow my confidence and experiment with different content formats and ideas. The team is really supportive and collaborative- everyone’s happy to help each other out, and that makes a big difference day to day. One of the things I’ve enjoyed most is the variety of projects. I've worked on campaigns for both indie developers and bigger studios, which keeps things interesting and has helped me adapt quickly to different tones, audiences, and goals. It’s also been a great environment to build up my skills across the board- whether it’s strategy, content creation, or influencer outreach. Overall, it’s a fast-paced place where you’re trusted to take ownership, and that’s helped me become a more well-rounded, confident marketer.
Cons
There have definitely been some challenges during my time at 1minus1, but I’ve learned a lot from them. The pace is really fast, and with multiple clients to juggle, it can sometimes feel like there’s not much time to slow down and focus on long-term strategy. It’s made me much better at managing my time and prioritising. Because it’s a smaller team, everyone wears a lot of hats, which has helped me build a broad skill set.