5y
Being an agent of change in a business that is established, doing time-honored work in a proven model requires patience and determination as a leader. Airfoil is a 20 year old agency with an amazing reputation that has decided to evolve because the market demands it. Evolution results in growing pains, and Airfoil is growing rapidly. As leaders we may make more measured moves that lead to slower change on some fronts, but this is not to be confused as apathy. You were a key part of Airfoil’s evolution and we are deeply grateful for what you built here. I’m sure your patience wore thin at times. Mine does too. I agree with some of what you mentioned - for example - our tech stack and process optimization. But when you say something like ‘cutting rates’ or ‘racist/misogynistic client’ - it tells me we missed an opportunity for more open dialogue to better arm you. Our DE&I efforts in the past few years could have really helped here. From the tone of this message on the whole, I think we missed a number of those opportunities. How unfortunate. I hope everyone who reads this understands that every company has flaws, something will always go wrong, and it's not necessarily a matter of what those flaws are - it's a matter of whether or not you’re surrounded by people that want to bring solutions to the table. We’re glad you’ve found a new home that makes you happier. Best wishes to you and your family.
Jon Pielak, President - Airfoil Digital
