Unfortunately, I wasn’t able to do my job properly due to a rushed and incomplete rebrand being pushed through by senior management. The rebrand was outsourced to an external agency but shows no thought has gone into it. If you’re a designer looking to take on this role, understand you will have no guidelines to work from and the new identity has no brand personality, marketing strategy, no concept or reasoning to back it up. The business has a whole team of amazing designers but senior management choose not to involve them, prioritising their own personal politics over what’s best for the business and staff.
Instead of senior management taking ownership of these poor decisions they’re passed down to the rest of the marketing team resulting in them having to leave. I received no negative feedback or constructive direction and was dismissed without warning.