Come for the job, stay for the opportunities - Senior Director AppFolio Employee Review

5.0
10 Feb 2026
Recommend
CEO approval
Business outlook

Pros

Working at AppFolio right now feels like being at the center of a massive industry shift. Here is why I’m consistently impressed: * Pioneering the AI Frontier: While many companies just talk about AI, AppFolio is actually doing it. Our progress in gen and agentic AI is genuinely transforming how property managers work. * Lovely Customers: The community we serve is incredible. Our customers are smart, relatable, and deeply appreciative of the tools we build, which makes the work feel meaningful every single day. * Healthy Culture: The culture here is all-in. It's a collaborative, high-energy environment where people genuinely care about each other’s growth. There’s a palpable sense of “we’re in this together.”

Cons

As with any company experiencing rapid growth and transformation, the employee experience can vary significantly by team and department.

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AppFolio Response
3mo
Thank you for taking the time to share such a thoughtful review! It’s encouraging to hear what excites you about being part of AppFolio. The aspects you called out are things we care deeply about, and it means a lot to know they’re resonating with you. We’re especially proud of the culture we’re building together. I also appreciate your encouragement to continue leaning into transparency. Our leaders recognize how essential transparency is to maintaining a strong, thriving culture, and we remain committed to fostering it at every opportunity. Thank you again for your feedback — we’re so glad to have you as an AppFolian!

Explore other reviews about AppFolio

5.0
4 May 2026
Recommend
CEO approval
Business outlook

Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

None that i can think of.

3.0
23 May 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
1w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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