If AppFolio was a fast food restaurant, I'd Super-Size every time! - Account Executive AppFolio Employee Review

5.0
7 July 2017
Recommend
CEO approval
Business outlook

Pros

I have worked at AppFolio for 4 years in virtually every position in the sales organization including Sales Development Representative, Inside Sales, Sales Ops, and Account Executive. Below are my thoughts: First, the leadership at AppFolio is second to none. They have worked hard to create a culture of tribal knowledge and support that persists even after significant growth. You can genuinely walk up to anyone on the Sales floor to ask for help and they will put down whatever they are working on to make time for you. It's a privilege to work for a company where "winning" means that you win together, and your manager is looking out for your professional AND personal success. No where else will you find so many tools readily available including great sales training, 1 on 1 mentorship, extensive industry exposure, and a group of people at all levels who all want you to be successful. Second, it's awesome to do sales at a company where we genuinely have the BEST product for our customers. This means one can be absolutely confident when talking to prospects, and every department works together to proliferate an organization centered on great software that truly changes the lives of our customers. The best part? AppFolio is continuing to surge farther and farther ahead of the competition. Lastly, career growth at AppFolio is extensive and thoughtful. This means that the most senior people don't always get the first promotions. Instead, management develops each person based on his or her personal strengths and career goals while also following what will be best for the company. Career options are abundant with clear guidelines on what is expected of an employee to get a promotion or make a transition between departments. Overall, AppFolio is an excellent choice for the individual who is interested in starting his/her sales career or already has 10 years of experience and is looking for a company to call home.

Cons

Don't expect to work at AppFolio and be immediately successful just because you did great at your previous sales job. It is important to work hard and put in your time to learn the product and the industry. The company doesn't pay as generously as similar positions, but the culture and organization more than makes up for it.

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AppFolio Response
8y
Best headline yet....although Super sizing a meal might not always be your best choice for long term health :) 4 years in every position on our sales team gives you such valuable perspective and I'm so glad you took the time to share it for others to read. Your advice to keep communications lines clear and accessible is great - thank you for appreciating the energy and investment the leadership team puts into the program and every individual on the sales team. Making AppFolio a great place to come to work every day and grow your career is so important to us, so thank you for maximizing your opportunity and making such a difference in our business.

Explore other reviews about AppFolio

5.0
17 June 2026
Recommend
CEO approval
Business outlook

Pros

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Cons

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3.0
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Recommend
CEO approval
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Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
2w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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