Pros
The company culture is great - everyone who works here is not only a coworker but a friend. The job challenges me every day (but not too much) and I have autonomy in my day to day work (I can make my own call schedule, am able to innovate on processes). I also feel my feedback regarding the work we do as a department and my ideas are heard and acted upon by management.
Cons
There still is not a great review structure in place. We only get reviews and are only qualified for a raise once per year (unless you move to a new team). Because of this there is a lot of turnover in the teams and this can be tumultuous and feel overwhelming (constantly having to pick up work from people who are leaving to seek better pay). I personally have experienced having to wait an unexplained amount of time to receive a promotion, only to realize the reason I had to wait was so the company could lump together my promotion and my annual raise I was already receiving. It was disappointing to say the least - and when I tried to negotiate salary I was shot down. There is never a good explanation as to why you are receiving the raise that you are, and oftentimes management is not transparent about things like pay. If you work in services (Customer Success specifically) it is going to be at least one year until you feel fully confident with the product and you are qualified to move to another team. The first year at AppFolio can be rough because of the learning curve and the difficult customers you will have to deal with in the Customer Success queues. But if you stick it out the benefits of the next many years you will likely spend with AppFolio are absolutely worth it!