Great Culture at a Cost - AppFolian AppFolio Employee Review

3.0
4 Nov 2018
Recommend
CEO approval
Business outlook

Pros

Great place to start work out of college, or jump to from another company after years of experience in a similar position. Most people here are great humans and the office space feels modern / open. For the most part, employees are uplifting and well-educated. High level of trust in employees to accomplish jobs in their own ways. Opportunities to jump across departments eventually. Founders are humble and friendly.

Cons

This is generally an extrovert's company, it can be difficult for introverts to work in the open office plan or participate in department activities. Pay is lower compared to other tech companies for the same position even though the product is an accounting tool with complexities. Pay has generally increased, but not enough to match for inflation and rising rent costs in Santa Barbara. Customers are not always the nicest. Competitor companies will offer higher salary raises for the same position. Annual salary increases are generally not based on performance, but rather the business need in your particular area of work. HR and management hasn't used stats/comparisons to other employees to explain annual increases.

Explore other reviews about AppFolio

5.0
4 May 2026
Recommend
CEO approval
Business outlook

Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

None that i can think of.

3.0
23 May 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

avatar
AppFolio Response
2w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
See reviews by: Helpful|Rating|Date|All