It's all up and to the right and it gets better as we grow - Manager, Onboarding Services AppFolio Employee Review

5.0
26 Mar 2019
Recommend
CEO approval
Business outlook

Pros

I've been at AppFolio just shy of 2 years and in that short time I've moved from a more entry-level position of Data Migration Specialist in the onboarding department all the way to managing an entire team in the onboarding department. The growth potential here is insane and I'm not an outlier. Most of my peers have moved up to senior or manager positions as well. My department alone has more than doubled in size since I've been here. I've been at several companies before starting at AppFolio and my only shame is that it took me this long to find it. It still blows my mind that this is some people's 1st or 2nd job. I can't imagine where I'd be today if I started here 8-10 years ago instead of grinding it out at other companies. It sounds cliche to talk about the "culture" but that's exactly what keeps me at AppFolio. The company truly cares about its employees and it shows across compensation, benefits packages, PTO, and all the great amenities they provide. Beyond that, they deliver a truly amazing product that I feel confident standing behind which makes my interactions with customers all so much easier. I've been at companies before where I didn't believe in the product or level of service we provided and as such it was hard to feel invested in the company or want to stay. AppFolio is basically the opposite of that. To sum it all up, I'm here for the long haul.

Cons

It used to be my commute but I've invested in a home nearby so now it's not an issue.

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AppFolio Response
7y
We do truly care about our employees and everyone works to make this a great place to come to work every day. Thank you for appreciating and contributing to it!

Explore other reviews about AppFolio

5.0
4 May 2026
Recommend
CEO approval
Business outlook

Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

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3.0
23 May 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
3w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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