Run! - Anonymous employee AppFolio Employee Review

1.0
19 Dec 2019
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Can't think of a single thing I enjoyed.

Cons

Treated like you are in high school. Micromanaged. Goals are not based on individual performance, just a number no matter what. Management harps on "culture" but culture is something that comes naturally based off the people hired, not something that is forced.

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AppFolio Response
6y
The BDR role provides the opportunity to learn sales techniques and strategies. We do have high standards and invest time to help each team member grow their skills. We have many team members who take advantage of this opportunity to lean in, learn and grow their skills - they move on to new opportunities throughout the company or carry these skills to the next role. Culture comes from everyone here and we truly do value it, but it is true we do have high standards and this isn't the right opportunity for everyone.

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4 May 2026
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Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

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3.0
23 May 2026
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CEO approval
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Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
1w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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