Great Culture, Fun People - Product Manager AppFolio Employee Review

4.0
2 Mar 2021
Recommend
CEO approval
Business outlook

Pros

This is truly a great place to work. Every employee I've met has been very open and collaborative, and people genuinely are having fun while they work. There are a lot of smart people working here, which makes my job much more enjoyable. I've also seen AppFolio be very inclusive and diverse, and they are actively making an effort to continue to improve in these areas. There are tons of examples where the company is being transparent within the realistic bounds of being publicly traded. Jason, the CEO is accessible and open to learn about how we as a company can improve, and to share his perspective with any employee. We seem to have clear direction and it feels like success is inevitable.

Cons

Property Management is not a 'sexy' industry, so the problems we're solving can feel a little bit muted, however, the scale with which we're solving them is impressive. It's a young company, it feels like 60-70% are <2 years removed from college, so there are natural experience gaps but it's made up for by the hustle and intelligence of the type of person we hire. Just like any company, there are politics, and the recent influx of middle managers is making growth seem a little more challenging, but the opportunities are there if you know how to navigate the organization. Stock grants aren't that great given the success and size of the company, and salaries are lower than the industry averages if you believe what Glassdoor and other sites tell you about market rates. I'd give the company/HR benefits a B-, tons of room to improve there but not shabby at the same time.

Explore other reviews about AppFolio

5.0
17 June 2026
Recommend
CEO approval
Business outlook

Pros

Great people, team, and work environment/office.

Cons

Seems to be many changes with leadership/management

3.0
23 May 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
3w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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