Phenomenal Place to Work - Manager AppFolio Employee Review

5.0
15 Sept 2022
Recommend
CEO approval
Business outlook

Pros

1. Top tier people and culture: This was the biggest draw initially and continues to be the most compelling reason to grow here. Folks care about what they do and invest in their people/jobs. It's also easy to build relationships with coworkers and feel like you're part of a cohesive team working towards a larger mission. 2. Living out our values: What's stood out to me is the continual, legitimate reference back to our core values. It's not fluff and that itself is telling of the AppFolio culture. The company cares about its people, top to bottom, and aiming to move fast while keeping things simple resonates in each business decision. Delivering value to customers undergirds those decisions so you know there's a positive impact on others with what you do each day. 3. Performance is rewarded: Top talent has incredible opportunities for growth within AppFolio. I've personally been the benefactor of that, receiving several promotions and sizable pay increases over the past few years. It's not a complex system at AppFolio: Excel in your role, get recognized/rewarded for it. The best part is it's not a political game. I love that about the company. There's no need to "play the game" to get ahead. 4. Transparency: Whether it's about a specific customer situation or the company's strategic plan, this is an environment where it's not only safe, but encouraged to ask, "Why?" Leadership actively seeks employee feedback in making business decisions and when those decisions are made, they clearly communicate the why behind it. This gives me incredible confidence in our longer term growth and vision. 5. Flexibility: AppFolio keeps an active ear to the ground and adjusts quickly to changing conditions, as seen since the onset of the pandemic. Top leadership has empowered mid level management to make decisions and handle personnel situations as best suits their specific teams, which is incredibly helpful. Within our now hybrid model, folks have flexibility to do what works for them. Personally, I've been supported by my manager in working remote for longer periods (1-2 weeks) while visiting my fiancee and planning my wedding. I feel we have great balance between time in office around colleagues and remote work.

Cons

I candidly don't have any serious cons. The only item I'd mention is starting salaries in my particular type of work are on the lower side, but this is balanced by the ability to grow quickly with performance and the overall benefits package. It was exciting to see the increased 401k match and additional parental leave benefits that I consider AppFolio to be a terrific employer who looks out for its people.

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AppFolio Response
3y
Thank you for taking the time to write this thorough review. We are really happy to hear that the many aspects of our strong culture and people practices are impactful to you and other employees. I'm particularly glad to hear that you feel we are transparent with our employees. We take employee feedback to heart, and know that making space for open conversations and feedback ultimately help us create a great company. Thank you again!

Explore other reviews about AppFolio

5.0
17 June 2026
Recommend
CEO approval
Business outlook

Pros

Great people, team, and work environment/office.

Cons

Seems to be many changes with leadership/management

3.0
23 May 2026
Recommend
CEO approval
Business outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
3w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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