Startup hubris... - Account Executive BetterUp Employee Review

2.0
11 Apr 2025
Recommend
CEO approval
Business outlook

Pros

Core product (Lead) is market-leading. Other solutions are either withering on the vine or have big question marks around them. Rank and file employees are on the whole wonderful, keen to try and make this work and doing their best to survive growing pains that have become extended and tortuous. Unsurprisingly, management is where the challenge is... Also, be very skeptical of the many 5 star reviews that seem to have been posted within the same 2-3 days.

Cons

Much has been written elsewhere, but I think the biggest challenges and failings are: - trying to be a pure SaaS company when you are not; - co-founders and a small senior leadership clique that forces out any dissenting opinion and re-boots GTM every 6 months; - stressed out middle-managers trying to reconcile lofty values with irrational actions. Just one example: Uplift (which is genuinely a fantastic event) has become the focal point for generating new business, but every year sales territories get reshuffled 6-8 weeks beforehand, which means AE's either never get to capitalize on the invitations they managed to secure (from accounts they no longer own), or have next to no lead time to attract key stakeholders in their new accounts. This literally happens every year - the definition of insanity!

Explore other reviews about BetterUp

5.0
17 June 2026
Recommend
CEO approval
Business outlook

Pros

Amazing team Rewarding cross functional work Interesting tasks Learning opportunities Flexible work schedule

Cons

As this is a contractor role, there are no benefits

5.0
10 June 2026
Recommend
CEO approval
Business outlook

Pros

Nearly 8 years in, and the work still pulls me forward. What keeps me at BetterUp is that the problems are genuinely hard and genuinely worth solving. I came from engineering, so I'm wired to care about infrastructure, not just features, and this is one of the rare places where you can build something foundational and actually see it move metrics, clear escalations, and unblock a whole go-to-market motion. The mission isn't decorative here. I can feel the thread between the work and the outcome. BetterUp also trusts you to figure things out across lanes. I've written SQL, prototyped with AI tools, facilitated workshops, and co-designed vendor strategy, all as a PM, because the culture doesn't penalize curiosity or reaching into adjacent territory. And honestly, some of my closest friendships came out of this place. The people I work with, on engineering, on cross-functional teams, and in peer mentorship, are people I genuinely learn from and, in some cases, people I can't imagine not having in my life. That combination of meaningful infrastructure work, real trust, and people who challenge you and become your people is not easy to find. The benefits span beyond general work-life-balance, if you're curious about something, there's always an open door to learn and contribute. As a woman in tech, I cherish the fact that our colleagues listen to women, and our insight is taken into account instead of just ignored. It's nice to feel safe at work, able to speak your mind freely.

Cons

If you want a boring job, this is not the place for you.

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